updated 10:10 am EST, Thu February 28, 2008
iPhone best seller for O2
O2 today revealed that the iPhone is its fasting selling device for the UK, noting that the device has helped it achieve 9.5-percent revenue growth during the final quarter for 2007. While O2 did not provide specific sales numbers for the device alone, it said that the iPhone led its strongest quarter on record, adding 483,000 customers and 276,000 contracts to its roster. These latest results are the first to show the effects of the iPhone on the company's UK sales, according to Pocket-lint.co.uk.
In addition to sales volume, O2 also praised the iPhone's Average Revenue Per User, which sits around 30-percent higher than that of an average monthly customer. Approximately 60-percent of iPhone customers have come from other networks and O2 also claims that customer satisfaction for the device remains the highest of any device in its lineup. O2 also said the iPhone has the lowest return rate as well.