Printed from http://www.electronista.com

Moto's RAZR-minded marketing exec quits

updated 04:35 pm EST, Thu March 6, 2008

Moto Marketing Exec Quits

The chief marketing executive at Motorola has made a sudden departure, the Wall Street Journal has revealed in a report. Brought to the company in October 2006, Kenneth Keller Jr. has largely been responsible for the latter half of the company's promotional campaign behind the RAZR and is known to have perpetuated the theme across most of the company's lineup, including the RAZR2 and spinoffs such as the ROKR line. No reason has been given for his departure, which remains unannounced by the company.

The news comes after the company has suffered numerous critical defeats related to its mobile business, which included a 38 percent drop in phone sales at the end of 2007 as well as the departure of chief Ed Zander, who is often credited as shepherding the original RAZR to its rampant early success. Several other officials have left in past months, including mobile head Ron Garriques, who now works for Dell.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. Omek

    Fresh-Faced Recruit

    Joined: Jan 2002

    0

    Wow...

    Can't do phones, definitely can't do processors... looks like someone is about to crash and burn...

  1. BelugaShark

    Fresh-Faced Recruit

    Joined: Aug 2007

    0

    what?

    How is this in anyway relevant to Apple??

  1. notehead

    Fresh-Faced Recruit

    Joined: Aug 2001

    0

    yeah...

    Why exactly is this on MacNN?

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Fugoo Bluetooth speaker

It's rare to find a Bluetooth speaker that can cover a large array of needs. Generally, speakers are wrapped in a desktop-convenient d ...

Epson LW-600P

Label makers are traditionally simple machines that perform a single task which people feel they can either live with or without. In m ...

DXG IronX 5G9V HD action cam

Since the introduction of the GoPro, numerous action cams have come out of the woodwork to tackle the consumer need for camcorders tha ...

Sponsor

toggle

Most Commented

 
toggle

Popular News