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Analyst: Apple DVR by gen 3, Blu-ray soon

updated 11:05 am EDT, Fri March 14, 2008

Apple TV DVR Gen 3 Soon

Apple may incorporate the technology from its digital video recording patent filing into the Apple TV as early as the media hub's third generation, according to a new investment note by Shaw Wu of American Technology Research. The analyst believes that the live capture functionality and iPhone/iPod remote control functionality could be used either in the third or fourth generation of the product to turn the device into a "real business" as opposed to the "hobby" it has represented for the California firm so far.

Importantly, the addition could provide a significant gain for relatively little cost. "We believe adding the ability to watch and record live TV could turn this into a billion dollar, if not multi-billion dollar business," Wu says. "We estimate that the cost of hardware components is not that expensive or at about $12-15 in incremental cost."

The researcher nonetheless cautions that patent filings do not automatically translate to shipping products, although technologies such as Bluetooth stereo earphones are likely once they become financially viable for the company.

Wu also echoes Sony claims and cites sources who say talks are underway to bring Blu-ray to Macs and the Xbox 360 in an official capacity. He does not provide specific timeframes but says Apple and Microsoft are in "final discussions" with Sony, indicating a near-term release.

Apple is widely believed to be under little pressure to adopt either Blu-ray or DVR features into its devices. The company has so far pushed HD solely through iTunes rentals from the Apple TV and encourages customers to purchase TV shows from the iTunes Store, going so far as to use its online video catalog as justification for the absence of an optical drive in the MacBook Air.

By Electronista Staff
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  1. danviento

    Fresh-Faced Recruit

    Joined: Dec 2005


    class, attention now

    Everyone please raise your hands if you think Apple is going to include a media competing with their business model in their hardware. Really quick, don't forget how this the design in the past has been slavishly devoted to catering to sales through Apple's store, and did not focus on popularity.

    I thought so.

    Until BluRay becomes a strongly dominant medium with sales growing and a steady rate, Apple wouldn't have a need to include optical disc drives in the AppleTV. They're going to push their agenda because this is one area of business where they can without risk of lost sales.

    Personally, I like their agenda in this area, so I'm all for such practices, but don't delude yourself into thinking that IF Apple puts BR drives in the ATV, that it will happen sometime soon.

  1. pairof9s

    Senior User

    Joined: Jan 2008


    apple tv dvr

    I'll believe it when I see it.


  1. Interlard

    Fresh-Faced Recruit

    Joined: Oct 2005


    tivo please

    I agree with the Blue-Ray opinions above. I'm more interested in the DVR features.

    I like my TiVo, but I wish they were popular enough not to need to start messing up the menus with advertising. It wouldn't take Apple long to beat the TiVo ease of use and they'd grab a decent chunk of the market in a short time.

  1. Waldo Rivera

    Fresh-Faced Recruit

    Joined: Mar 2004



    i don't see anything in the story that says that blu-ray will be added to the AppleTV. macs, yeah. appleTV, no.

    i'd love to see an apple replacement for my series 3 tivo though. they really pissed me off when they basically required a 3 year contract after i bought my Series 3 tivo (even though i already have two other tivos on that account).

  1. webraider

    Forum Regular

    Joined: Nov 2004


    Totally Misunderstood

    What I think will happen is that Blue Ray Drives will be added to the computer hardware (mac pro or iMac) and will stream information to and from the Apple TV. However.. we may see encoding hardware and cable inputs on an Apple TV. Capture on the Apple TV, Stream it to the MacPro and burn it..

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