Myka is offering a self-titled media hub it says is a viable alternative for those who want most of the features of the Apple TV but a less restricted environment. Rather than depend on a closed download system such as iTunes, the Myka depends chiefly on BitTorrent downloads to accomplish its download goals. The peer sharing format not only reduces dependence on any one server for content but also theoretically allows downloads of content beyond the typical music and videos, according to the company. The system is designed to simplify the experience and also includes web access so the owner can queue up content away from home.

Appropriately, the hub not only plays established video formats such as DivX, H.264, MPEG-4, and WMV but also formats normally reserved for stand-alone movie discs, including MPEG-2 and VC-1; HDMI provides HD video output up to 1080i while RCA and S-video handle analog sources. The device also supports playback of most common audio formats and includes a USB port for future expansion.

Myka is currently taking pre-orders for the device in 80GB ($299), 160GB ($349), and 500GB ($479) models, which are set to ship at an unknown point in the future. The company also claims to be in discussion with major movie labels and other providers to supply official content in BitTorrent form but also notes that it will allow downloads from other sources. [via Engadget