updated 01:05 pm EDT, Tue March 25, 2008
Netflix eyes Xbox 360
Netflix has confirmed stories it is interested in streaming movies through the Xbox 360, Reuters reports. In February, rumors began circulating that Netflix would bring streaming to the Microsoft console, in order to help supplement its normal subscription service. Typically, Netflix customers receive DVD offerings by mail, as well as unlimited "instant" movie watching on a PC. The latter is only available with plans costing $17 or more per month though, and effectively tethers people to their computers.
Netflix now admits that it has been surveying its subscribers, trying to gauge the interest in some form of instant access via Xbox Live. Company spokesman Steve Swasey has refused to confirm or deny a partnership with Microsoft; Reuters observes, however, that Netflix has already partnered with LG, in a bid to produce a set-top for streaming movies to HDTV sets.
Movies and TV shows are already available on the 360 through the Xbox Live Marketplace, but must be bought or rented on an individual basis. Netflix's addition to the technology would likely be an extension of outside subscription options, or else the addition of an expanded selection.