Printed from http://www.electronista.com

SiRF to cut jobs, drop mobile TV in wake of GPS sales

updated 04:35 pm EDT, Tue March 25, 2008

SiRF Cuts Jobs Drops TV

Best known for its GPS chipsets, SiRF today said that mounting losses were forcing the company to both cut jobs and shed one of its newer businesses. The supplier to Garmin, TomTom, and several other major navigation device maker dropped its financial expectations for the first quarter of 2008 by about $10 million and explained that it would have to cut 7 percent of its total workforce and would shutter an office in the south end of San Francisco as well as a Stockholm, Sweden location.

The cuts are necessary as the orders for GPS devices as a whole are far lower than than expected in 2008, leaving the company without enough sales of its chipsets, according to SiRF.

The company also plans to axe its developing mobile TV business, which SiRF claims has been too slow in growing and so has been considered a money-losing prospect in the short term. Mobile TV tandards such as DVB-H only have one active carrier in Europe and have seen attempts at a second US provider delayed, with AT&T delaying its launch of a MediaFLO TV service for several weeks or more.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Epson PowerLite Home Cinema 2030 projector

With high-definition televisions now the standard, 4K televisions becoming the next big thing, and plasma TVs going the way of the din ...

Life n Soul 8 Driver Bluetooth headphones

When it comes to music on the go, consumers generally have some options to consider when looking for the best experience. While Blueto ...

Tesoro Tizona G2N Elite gaming keyboard

The market for gaming keyboards is getting crowded, starting off with some fairly simple keyboards and diverging into the land of modu ...

Sponsor

toggle

Most Commented

 
toggle

Popular News