updated 09:10 am EDT, Wed April 2, 2008
New 'Get a Mac' ads
Continuing a new marketing push, Apple has two new Get a Mac television ads online. The first, "Yoga," attacks the reliability of Windows Vista, suggesting that it continues to be broken after more than a year on shelves. In turn it claims that many people could have avoided headaches by switching to a Mac early on, escaping the loss of important data, in this case the figures for a yoga business.
"Breakthrough" argues that problems with PCs are attributable not to Vista, but the fact that they use hardware and software from a number of different sources. They are not designed to work together, the ad suggests, an inherent advantage of Macs.