updated 09:40 am EDT, Thu April 3, 2008
NVIDIA demonstrated its APX 2500 chipset again at CTIA after its announcement at MWC in Barcelona in February. The low-power -- NVIDIA claims 10 hours of HD video playback or 100 hours of audio -- application processor for smartphones was shown off in a prototype phone. The GeForce graphics unit is the core, enabling 3D game-play, and decoding and capturing 720p HD video, according to NVIDIA. At first, the hardware will be integrated into Windows Mobile devices using Direct3D, but the chipset can drive other operating system as well as OpenGL ES 2.0 graphics. Mass production is expected to have started already, though it is not known which phone manufacturers will use the technology.