updated 03:25 pm EDT, Mon April 7, 2008
Sony may be preparing a unique bundle to undermine the Xbox 360, a webstore listing suggests. Swedish site Webhallen is listing a bundle of the PlayStation 3 with Grand Theft Auto IV, a highly-anticipated third-person action game developed by Rockstar Games. Since the third game, each title in the GTA series has sold millions of copies; this has primarily benefited Sony, since prior titles debuted on either the PS2 or PSP and only migrated to the PC and other platforms following a deliberate delay.
That has changed with GTA4 however, as the title will debut on both the PS3 and Microsoft's Xbox 360 at the same time; the 360 is in fact seen by some gamers as having the advantage, because it will have simplified online play and extra downloadable content.
The Webhallen bundle costs 4,499 kronor ($755), and includes the game with a 40GB PS3, currently the only available version of the console. A release date is scheduled for April 29th, the same date GTA4 will appear on shelves. By tying the two products together, Sony could lure in shoppers who were otherwise contemplating buying a 360, which has no GTA4 bundle planned.