Printed from http://www.electronista.com

Philips outsources US, Canada HDTVs to Funai

updated 03:15 pm EDT, Tue April 8, 2008

Philips Outsources HDTVs

Philips today revealed that it will stop its direct development HDTVs for North America. The Dutch firm now says it will outsource all of the work for both these sets and Magnavox models to Japan-based Funai. The company will handle both manufacturing sets as well as marketing them in the two western countries. The move is cited as necessary to turn around Philips' loss-taking HDTV business, which is successful in Asia and Europe but has struggled in the more competitive North American space through tight profit margins.

Philips is best-known for its comparatively upscale Ambilight HDTVs, which create background lighting that can change with certain movies. However, the TV maker has encountered stiff opposition from economy brands that thrive on selling low-cost sets in North America, particularly firms that sell primarily or exclusively to large retailers, including Best Buy's Insignia brand and Vizio.

Philips doesn't say whether the shift in production will delay or otherwise affect the launch of its LED Ambilight sets, which have begun to ship but won't finish their full introduction until May.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Razer Taipan mouse

The list of gaming devices is growing larger with each passing day. A large number of companies have entered the gaming input arena, a ...

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Sponsor

toggle

Most Commented

 
toggle

Popular News