hmm,

Isn't this the same company that took the netflix model, offered a smaller variety of movies for a little less money, and then abandoned it after a short period of time?

What makes them think they will succeed at this? The one thing that streaming provides is ease of use, but they will probably have a small range of movies.

And there is (for now) a huge sacrifice in quality.

that smell is the whiff of desperation from Blockbuster as they realize they have no way of replacing their bricks-and-mortar business model and they are also reaping what they sowed with their predatory late-fee policies which at one time made up 1/3 of their revenue.

FU, Antioco.

for my Apple TV to watch movies off of Netflix and I would be one happy camper. As much as I dislike subscriptions for music they work very well for movies/shows, like Netflix. If you could stream them, with a library as big as Netflix's, THAT would be the cat's meow...

It'd be one thing if they were rolling a service like this out when when they announce it, but to say you're just now starting? That doesn't just emit and odor of desperation, it's an all-out olfactory offense!

"Don't worry, were trying to catch up," is all that says to me. Once again, Apple innovates, then sets a trend, and everyone else chases tail-lights. Personally, I think BB would be better off sticking to the physical media side.

Blockbuster has 15 days of freebies. Duck in, duck out; by beating the system with simple email address changes. They need to code a little deeper

Pipe down, Star! We could have used their free trial period for a couple of months, easy by creating new gmail names. Too late now. ;-)

This is just another attempt by Blockbuster to keep up with the new demand of people renting movies from online sites. They're trying to cut into Netflix and the other rental services' profits, and they're trying to keep up so they don't fade away.

There's a bit more discussion about this going on here: http://www.speculationcentral.com/

I simply don't like BB and I abandoned them long ago. They are one of these companies that instead of just offering a good service at a fair price, they try to promote what looks like a great deal to the consumer, but then has all these strings attached resulting in a consumer screwed over.

That being said, I have to give them credit for gauging the pulse of the movie rental business; they adopted the Netflix movie rental through the mail model and incorporated it into it's BM business. The writing is on the wall as far as streaming media is concerned and BB as least has the sense to see it. Regardless of what I and others may think of BB, they still have a large base and could very well transform itself to keep up with the times.

Sorry

Just so proud of being good. Had to tell someone. Not to worry though, BB never listens to the customer. They do have a better available selection than Netflix. No one seems to be empting their shelves. Used BB for awhile until they figured I was a fast user. They raised fees and seemed glad that I dropped out.