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Study: 66% have no interest in mobile music

updated 03:30 pm EDT, Thu April 10, 2008

Study on Mobile Music

A combination of disinterest and unnecessary hurdles is discouraging most cellphone users from using mobile music downloads, says a new Jupiter Research study (pay only). Although many Western carriers heavily promote their direct-to-phone services, approximately two thirds (66 percent) of the more than 1,800 respondents to the study say that nothing is likely to spur them into paying for music on a phone; 28 percent are interested in ringtones, while only 14 percent are interested in full tracks, according to the results.

Most users cite the price of downloads as the primary barrier and are looking for songs available for near the same 99-cent price as with music stores accessed from home, Jupiter says. With the exception of the iTunes Wi-Fi Music Store and Sprint's Music Store, most cellular providers and phone store operators often charge a significant premium for wireless downloads, often claiming the need to offset the extra network bandwidth costs. This insistence is effectively driving customers to more traditional stores where they can either sideload music to the phone afterwards or else are confined to dedicated portable media players.

"Absent some exciting new business models, music labels and carriers will continue to cede most of the digital-music turf to Apple," Jupiter says.

Besides cost, phone users often consider the accessibility of music the next most pressing issue, with the ability to find the music they like and download it often frustrating those polled by Jupiter. Some also complain of copyright restrictions on downloaded tracks, many of which can't be copied away from the phone or only to a limited number of PCs.

The frequent use of iPods and other portable players, as well as the storage limits on most existing phones, are also listed as primary obstacles to those willing to consider over-the-air music purchases.

By Electronista Staff
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  1. climacs

    Mac Enthusiast

    Joined: Sep 2001


    Jobs gets it

    "most cellular providers and phone store operators often charge a significant premium for wireless downloads, often claiming the need to offset the extra network bandwidth costs."

    yeah right, more like some music industry suit demanded a higher rate. And as a consequence, few people want to buy it.

    Of course, if you work for Universal/NBC, you would blame Jobs for setting the price so low that it's undermining your business model based upon highway robbery.

  1. Beechlady

    Fresh-Faced Recruit

    Joined: Oct 2006


    Yeah and the next thing..

    ...that NBC/Uni will be blaming Apple for is the "loss" of Project Runway....(*grin*)....but then again,,,,,,The Weinstein group may have seen the writing on the wall not having iTune downloads......

    Ah, everyone's blaming Apple.....guess the days of fat entertainment industry execs are over. One CAN hope!

  1. Beechlady

    Fresh-Faced Recruit

    Joined: Oct 2006


    I've really

    never wanted to have a plethora of music on my phone. Even in the beginning "hysteria" of the iPhone, when EVERYONE wanted to merge their little boxes, I just thought "eh". I thought I was in the minority, the way I got "crucified" by stating To me, a phone's a phone. My iPod is GOD (lol)....AND who likes to pay an extra $3.50 per song for a download charge? I don't.....

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005


    a minority

    our BeechLady is clearly a minority. The stats and reports confirm that people will NOT buy their music on their cellphones when it is:

    1. Too expensive;

    2. Too difficult to find and buy;

    If neither 1 nor 2 exist, they in fact WILL buy their music on their iPhone, and often. IPhone owners have confirmed this very quickly after iTunes Store came directly to the iPhone. What they like is the same process of buying as on a computer, with the same restrictions, and the automatic copying of purchased songs to their iTunes libraries on their computer. For years, iPod owners were carrying two devices. Today, they can carry only one. Today, they don't need to buy on the computer and 'sideload' to their phone.

    The study confirms that Apple got it right, and others still don't get it.

  1. howiethemacguy

    Fresh-Faced Recruit

    Joined: Sep 2007


    Well duh!!

    If it's not easy and inexpensive, no one will use it.

  1. ender

    Junior Member

    Joined: Mar 1999


    re: well duh!

    howiethemacguy, you say that as if it's obvious. Music company execs have proven time and time again that it's NOT obvious. You should show a little more sensitivity to those "challenged" individuals.

  1. lurkerdude

    Fresh-Faced Recruit

    Joined: Jan 2005


    I'm with beechlady

    I can't say I care much about music on my phone... though it's nice that it's there when I sync.

    And I really, really do not care about buying music from my phone. The desktop + synching is good enough. But as long as it doesn't get in the way, I don't mind having the wifi store on my phone.

  1. robttwo

    Fresh-Faced Recruit

    Joined: Nov 2005



    What a great term for them, ender! They are "special needs" execs that don't really have the capabilities of the other CEOs.


  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: jobs gets it

    yeah right, more like some music industry suit demanded a higher rate. And as a consequence, few people want to buy it.

    No, it's not the music industry. Its the cell industry (you know, the ones who really charge you an arm and a leg for any little item.

    And it is amazing how they can offer 'unlimited' data plans, but still need to charge so much extra for that bandwidth (because we know how much it costs for a 4MB download - oh, right, at .01 cents a K, that's about $4. Man, I take it back. They're losing on every sale. Wow!

  1. Theres_NO_MAC_anymore

    Fresh-Faced Recruit

    Joined: Nov 2006


    US madness ?

    So you US folks still use monopolic stuff like ipud and protect that c*** when you can listen too MP3s and radio over bluetooth and watch video and also talk and chat to your love ones/friends in ONE unit. Sorry, I forgot it have a camera also. Using a cheap $200 Sony Ericsson (free network) with 4GB memory.

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