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Microsoft exploring Apple-like retail shops?

updated 10:10 am EDT, Fri April 11, 2008

MS Retail Store Rumor

Microsoft is seriously investigating the prospect of opening a self-branded set of retail stores, according to a new claim. Alleged sources near Microsoft say that the company hopes to boost its brand by launching a retail chain that presents an ideal Microsoft experience, similar to Apple's own outlets. What the store is likely to contain is unknown, though the company is likely to promote Windows and its software. It may also use the strategy to tout its own hardware, including the Xbox 360, the Zune, and potentially its smaller peripherals.

If true, the rumored launch would represent a part reversal of Microsoft's long-term strategy, which has been dependent largely on the marketing of system partners and third-party stores. The company has gradually seen an increasing need to market for itself as it begins to produce consumer electronics, starting with the original Xbox in 2001.

No mention is made in the claim of whether Microsoft would sell computers in its own stores or use them as showcases for its software.



By Electronista Staff
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  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    0

    Like the Metreon store?

    You mean like that failed Microsoft Experience store in the Sony Metreon?

    What's next, Gateway or Dell experience stores? Oh wait...

  1. Haroscarfel

    Fresh-Faced Recruit

    Joined: Nov 2007

    0

    The paper wieght store

    for c*** fathers day gifts

  1. horvatic

    Fresh-Faced Recruit

    Joined: Apr 2002

    0

    Frustrating Experience

    Frustrating experience comes to mind right away. Do it the Microsoft way or forget it. Boot Windows and wait 10 minutes before you can use it experience. Maybe they could explain all the reasons Vista is so handicapped unless you get the Ultra version costing more than 3 times the price of OSX. Or why Vista basic is to basic to spend a $100.00 on. I don't see this working at all for them. They don't have a product that would be compelling enough to have anyone go in there store if they had one. But hey if they want to waste some of the Billions they have, who's to stop them. It won't last very long, that's for sure.

  1. climacs

    Forum Regular

    Joined: Sep 2001

    0

    Gentlemen

    start your snark!

    "Alleged sources near Microsoft say that the company hopes to boost its brand by launching a retail chain that presents an ideal Microsoft experience"

    1) first of all let's get the grammar n*** nitpicking out of the way. "Alleged sources"??? You mean they may or may not be sources? I think you meant, "Sources allegedly near Microsoft". Can I please get a job writing for MacNN? I would improve the quality of the writing by about 1000%.

    2) "An ideal Microsoft experience". That would be either an experience never seen once on this planet, or turning the customer upside-down and shaking the wallet/loose change out of their pockets then tossing them to the curb. I guess it all depends upon whose ideal experience... MS or the consumer.

  1. Mr. Strat

    Junior Member

    Joined: Jan 2002

    0

    uh...

    Will they give you a jar of Vaseline when you walk in the door?

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

    0

    Like the iPod packaging

    We all know what happens when Microsoft takes Apple's idea and improves on it, the Microsoft way:

    http://www.youtube.com/v/EUXnJraKM3k&hl=en

    I have no doubt that if it comes to retail, MS will do the MS thing to the experience. This ought to be fun to watch...

  1. JuanGuapo

    Fresh-Faced Recruit

    Joined: Jan 2008

    0

    I can't wait...

    I can already see BSODs in the front window as you walk by.

  1. eddd

    Fresh-Faced Recruit

    Joined: Dec 2001

    0

    bring it

    this would probably only hasten their eventual demise

  1. climacs

    Forum Regular

    Joined: Sep 2001

    0

    if the MS store

    worked like Windows:

    You would enter the store and within 5 minutes everything would turn blue. The store employees would ask you to leave and enter again.

    After about 3 months of the store being open, everybody who entered the store would experience a time dilation effect where everything would slow down to about 1/2 of normal speed... walking, talking, etc would be affected.

    A sales associate would relentlessly follow you around the store saying things like, "I see you are looking at software. How can I help you with that?" and never stops with this behavior until you punch them out because you can't take it anymore.

    A 'loss-prevention specialist' will tail your every step through the store.

    The product pricing will be a mind-numbing array of different prices for each product depending upon what features you want.

  1. climacs

    Forum Regular

    Joined: Sep 2001

    0

    and...

    ...everything you bought at the MS store would not work correctly until about a year later when the Service Pack came out.

    The health department would shut it down because it would be so full of virii that it would be considered a public health menace.

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