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Google holds throne in brand value over Apple, MS

updated 04:00 pm EDT, Mon April 21, 2008

Google brand beats Apple

Google remains the number one company in the world in terms of estimated brand value, says the research group Millward Brown Optimor. Google has held its spot for a third consecutive year, with a recent valuation of $86.1 billion, an increase of 30 percent over earlier results. General Electric holds second place in the current survey at $71.4 billion, while Microsoft is valued at $70.9 billion. The results are based on interviews with over a million people worldwide.

Notable breakthroughs into the top 10 are Apple at $55.2 billion, and Nokia at $44 billion; the companies shifted in rank from 16th and 12th to 7th and 9th, respectively. This has in fact forced out two previous stalwarts, Wal-Mart and Toyota, while IBM and China Mobile have once again returned to dominant positions.

Outside of the elite, Research in Motion's BlackBerry brand has skyrockted 390 percent to $13.7 billion (51st), and online retailer Amazon.com has risen 93 percent to $11.5 billion (61st). The biggest fall belongs to Motorola, which has slid 30 percent to sit at $7.6 billion (91st).


1 Google 86.1
2 GE 71.4
3 Microsoft 70.9
4 Coca-Cola 58.2
5 China Mobile 57.2
6 IBM 55.3
7 Apple 55.2
8 McDonald's 49.5
9 Nokia 44.0
10 Marlboro 37.3



By Electronista Staff
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Comments

  1. jhawk95

    Fresh-Faced Recruit

    Joined: Oct 2006

    0

    China Mobile???

    I work in International Roaming and work directly with China Mobile, but I find it extremely hard to believe that outside of people like myself that a whole lot of people would even know who China Mobile is.

    So did they ask like 700,000 Chinese business men, only international travelers to Asia, or is this survey just flat out rigged?

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    0

    Hogwash!

    They claim to have "interviewed" over 1,000,000 people which is utter nonsense. Any statistician will tell you that "voluntary" statistics (those where people fill in web forms etc. of their own volition rather than being approached in the street) are utterly worthless. What is "Brand Value" anyway and how is it different from market cap? You can no more put a figure on brand value than decide a cash value for your cat after some guy has run over it! (Although I'm sure there's been such a lawsuit!)

  1. UberFu

    Fresh-Faced Recruit

    Joined: Oct 2002

    0

    China Mobile

    well seeing as how China is on the brink of becoming a world power [assuming they ever line their ducks in a row] - they have no where to go but up_

    As far as the million folks surveyed business - not sure what to make of that_ It's better than running stats for the entire world populace based on 500 people from dumb-f*** Kansas - but at the same time I gotta go with my boy [girl?] "feathers" there seeing as how no company stood on the street corner and grabbed up 1 million people for a survey_ Not feasible - even if they broke it up into several cities and several areas of the city - so as not to get repeats - then accurately collating all the data - all I know is that I'd hate to have been the project manager for this one_

  1. danviento

    Fresh-Faced Recruit

    Joined: Dec 2005

    0

    now now

    Let's keep it civil here. Besides, you'd be surprised how much more sensible people from Kansas are compared to people in US major costal metropolises

  1. jhawk95

    Fresh-Faced Recruit

    Joined: Oct 2006

    0

    Kansas

    Yes, I am in Kansas... I work for a company which allows your mobile phone to talk to every other mobile phone and landline in the nation and most of the world. My company also does most of the internet security validations in the US and most of the world. I am sitting less than two miles from the World Headquarter of Sprint/Nextel as well (where I used to work). Almost every phone call that goes from one part of the States to another passes thru fibre that runs around the Kansas City Metro.

    So yes, we may look like hicks to you and we may be the "fly over" states, but we sure do "control" a lot of what you city slickers do every day.

    By the way, the Midwest also feeds you.

    And Rock Chalk Jayhawk! 2008 National Basketball Champions!

  1. dom2cool

    Fresh-Faced Recruit

    Joined: Nov 2006

    0

    mr jhawk95

    china is the biggest populated country in the world probably does make sense if they are up there. one of the reasons companies always want to do good in china.

  1. jhawk95

    Fresh-Faced Recruit

    Joined: Oct 2006

    0

    dom2cool

    Correct grammar from this hick (who is also an English major) is "China is the most populated country in the world", not biggest populated.

    That being said, I understand that. But not many people outside of China know about China Mobile or China Unicom (the second largest telecom in China).

    All of the other companies on that list have products that are used universally across or that are sold in almost EVERY country. But not China Mobile, they are basically only known in China, by travelers to China, investors in China and telecom and people like myself who work in China... so the real question once again is.... WHO DID THEY INTERVIEW OR SURVEY? Not regular people in the world. It must have been 700,000 Chinese.

  1. fubar_this

    Fresh-Faced Recruit

    Joined: Jul 2006

    0

    California!

    Just so you know, I grew up in Indiana. And I'm not trying to start a war or anything, just trying to give props to my farmers here in California. So I have no interest in picking on the midwest.

    While the midwest may produce a lot of the nation's grains, California, Washington and Oregon by far produces the nation's bulk of the nation's agriculture. The California Central Valley alone (not counting southern California's production of avacados and oranges) produces more than half of the nation's vegetables and fruits. According to Wikipedia: "In 2004 agriculture brought in $31.68 billion in revenue, making it more than twice the size of any other state's agriculture industry. In fact, California is the world's fifth largest supplier of food and agriculture commodities.[1]" Plus Kansas should probably drop the whole "evolution is just a theory" talk if they want to shrug off the "stupid midwesterner" stereotype. Hard to push higher education in Kansas when your state doesn't want to teach accepted theories of science.

  1. vasic

    Fresh-Faced Recruit

    Joined: May 2005

    0

    too late about that war..

    While I agree with fubar_this regarding the 'evolution as theory', the flame war is about to begin.

    Now, on the subject of the article, since the Chinese represent one out of three people on this planet, it is only natural that their China Mobile appears as such a recognised brand. Assuming for the moment that the survey actually collected one million opinions, evenly spread around the planet, accounting for population representation, we shouldn't be surprised.

    The questions about the logistics of such a survey, and consequently the plausibility of it having taken place at such magnitude, remain.

  1. Feathers

    Grizzled Veteran

    Joined: Oct 1999

    0

    gotta get in...

    ...on this one. I hear that in Kansas..."If you pick a dog up by the ears, it don't hurt 'em as much!" Yeehaa! (Just kidding guys! :-)

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