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Samsung: AMOLED to hit mainstream in 2009

updated 12:30 pm EDT, Tue April 22, 2008

Mainstream AMOLED in 2009?

Production of AMOLED panels should finally reach mainstream levels in 2009, according to Woo-Jong Lee, the VP of Samsung's mobile display marketing group. AMOLED is one of several display technologies that may replace stalwarts like plasma or LCD; in particular, AMOLED is said to provide higher contrast and response, as well as wider viewing angles and longer battery life. The difficulty so far, according to Lee, has been production costs -- at present, AMOLED is only economical for smaller products such as cellphones, and continues to be rare regardless.

Lee notes however that Samsung is within sight of an economy of scale, which in this case is a production capacity of three million units. That level should be attained in 2009, and doubled by the end of 2010. As a result, AMOLED screens may in that timeframe work their way into bigger devices, such as computer monitors and mid- to large-sized HDTVs. [via DigiTimes]



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