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Lenovo mocks MacBook Air ad with X300

updated 05:55 pm EDT, Fri May 2, 2008

X300 mocks MacBook Air

Lenovo is taking a jab at Apple's MacBook Air with a commercial for the company's new ThinkPad X300 ultraportable. The ad, posted on YouTube, shows the MacBook Air sliding out of its infamous document envelope, while the anonymous hands fumble with connecting a USB hub, several accessories - including the USB Superdrive - before cramming the computer and previously mentioned accessories back into the envelope, tearing it.

The ad resumes with a fresh envelope, with the unseen user opening it to find the ThinkPad X300. Placing it on the envelope and opening the lid reveals the slogan "ThinkPad X300. The no-compromise ultraportable". The hands then close the laptop, and another slogan fills the white space, claiming "We don't add stuff on. We build it in." before flashing the company logo.

Lenovo touts the X300 as being a complete system, due to its three USB ports and built-in Ethernet connection, while also offering an option of a built-in DVD burner and up to 4GB of memory.




By Electronista Staff
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Comments

  1. eldarkus

    Fresh-Faced Recruit

    Joined: Feb 2004

    +1

    hahahahaha

    thats actually pretty damn funny!

  1. MeandmyMac

    Fresh-Faced Recruit

    Joined: Feb 2008

    -1

    Wait...

    where is the AC adapter to plug into the wall? I'd imagine that both envelopes would rip open after stuffing that in them!!! So Lenovo, you "cute" ad is mute!

  1. Johnny Niles

    Fresh-Faced Recruit

    Joined: Jun 2007

    -1

    "no compromise"

    Sure, the X300 makes no compromises.

    Unless you're talking about cost. Or thickness. Or power. Or design, or portability, or the compatibility with multiple operating systems, or the amount of RAM, or HD capacity.

    But other than those things, NO COMPROMISES.

  1. JohnFromBeyond

    Fresh-Faced Recruit

    Joined: Sep 2007

    -1

    if money is no obstacle

    Great, for an extra $1000 I get wired ethernet and a couple more USB ports that I might not need. Oh, and it's 25% slower (based on clock speed only)...

  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999

    0

    Lenovo mocks MacBook

    Nice truthful ad. I have to give it to them that they did a good job with the hardware. Now as far as usability is concerned they still run Windows which makes the hardware basically useless. So great hardware lousy software I am sticking to Mac Air thank you.

  1. MacDan2004

    Fresh-Faced Recruit

    Joined: Dec 2004

    -1

    ...except in the OS

    ...I don't see Mac OS X running on it (legally). Sounds like that's ONE BIG COMPROMISE right there.

  1. macuserssmelllikebum

    Fresh-Faced Recruit

    Joined: Dec 2006

    -1

    lol

    here come the macfanbois.

    meandmymac - cute name. more accurately, meandmykyjelly

    Johnny niles and johnfrombeyond - the two johns. just another place to spread my cheeks and drop a load.

    No one is asking you to defend Apple, morons.

  1. r00b69

    Fresh-Faced Recruit

    Joined: Jan 2006

    0

    they've got a point

    Don't get me wrong, I love Mac, but I really wish Apple would put design before functionality all the darn time. Choice is nice too. But, like macdan2004 said the ultimate compromise is that I have run Windows only. So I'll take what Apple tosses me.

  1. GreenMnM

    Forum Regular

    Joined: Nov 2000

    0

    @ macuserssmelllikebu

    No one is asking you to make fun of Apple fanbois either, but you did it. Which of the above comments seems to be the most childish?

  1. eldarkus

    Fresh-Faced Recruit

    Joined: Feb 2004

    +1

    @ macuserssmelllikebu

    I second that.. pretty childish.

    If youre gonna be a d***, at least do it testudo style and argue minute details about someone else's post.

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