updated 05:55 pm EDT, Fri May 2, 2008
X300 mocks MacBook Air
Lenovo is taking a jab at Apple's MacBook Air with a commercial for the company's new ThinkPad X300 ultraportable. The ad, posted on YouTube, shows the MacBook Air sliding out of its infamous document envelope, while the anonymous hands fumble with connecting a USB hub, several accessories - including the USB Superdrive - before cramming the computer and previously mentioned accessories back into the envelope, tearing it.
The ad resumes with a fresh envelope, with the unseen user opening it to find the ThinkPad X300. Placing it on the envelope and opening the lid reveals the slogan "ThinkPad X300. The no-compromise ultraportable". The hands then close the laptop, and another slogan fills the white space, claiming "We don't add stuff on. We build it in." before flashing the company logo.
Lenovo touts the X300 as being a complete system, due to its three USB ports and built-in Ethernet connection, while also offering an option of a built-in DVD burner and up to 4GB of memory.