Printed from http://www.electronista.com

Yahoo/Google deal to become permanent?

updated 02:15 pm EDT, Fri May 2, 2008

Yahoo Google May Last

Yahoo's experimental Google AdSense deal could be rendered permanent within the next week, say alleged sources speaking to the Wall Street Journal. The search engine firm is said to be taking action after Microsoft's relative silence on whether it will launch a hostile takeover bid and is preparing an approach that would bring Yahoo closer to Google while opening the company to alternatives.

The agreement would see Google join a system that automatically picks the most profitable ad to display alongside search results, including Google ads, Yahoo's own, or ads from future partners. The move would effectively create an alliance between the two companies while alleviating antitrust concerns from the US Justice Department over the risk of an effective Google monopoly in web ad revenue.

Yahoo is widely known to be experimenting with Google's ad system as an attempt to thwart any hostile Microsoft acquisition attempt by both increasing its own financial standing, which would encourage Microsoft to raise its bid, as well as creating links with Google that Microsoft would be forced to retract if it wishes to compete directly against Google.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Crucial MX100 256GB SATA-3 SSD

While the price to gigabyte ratio for magnetic platter-based hard drives can't be beat, the speed that a SSD brings to the table for a ...

Narrative Clip

With the advent of social media technology, people have been searching for new ways to share the events of their daily lives -- be it ...

Blue's Mikey Digital

Blue Microphones, a company that makes some of the most popular digital USB microphones among podcasters and musicians, has for some t ...

Sponsor

toggle

Most Commented

 
toggle

Popular News