updated 08:55 am EDT, Mon May 5, 2008
Nokia Seeks US Share
Nokia intends to recapture some of its influence in the US market this year with a slew of new phones, the company's primary designer Alastair Curtis said in an interview published today with Finland's Helsingin Sanomat. The creator promises many new models within the "next few months" that are tailored to the needs of US carriers, ending a relative drought of devices in recent years.
This will include CDMA-based phones for providers that rarely see Nokia devices, Curtis adds, as well as US-only phones and adaptations of international models for US calling frequencies and bands. Nokia began the process in the past two years with special North America Model editions of its popular N95 smartphone that support 3G Internet access from providers such as AT&T and Rogers instead of the Europe-only support of the originals. However, until the release of the N95 8GB for Rogers, these devices have only been sold as unlocked.
The effort is considered essential to improving Nokia's overall marketshare. Nokia currently holds 39 percent of the world market but fares poorly in the US, where larger companies such as Sprint and Verizon are incompatible with Nokia's preferred GSM format. Nokia holds just 10 percent of US business has also rarely offered its higher-end phones through carriers in the US, opting instead for budget devices or older handsets.