Printed from http://www.electronista.com

Apple worst among electronics peers in climate policy

updated 02:30 am EDT, Fri May 9, 2008

Apple last in industry

Apple has been ranked the worst among all major PC vendors and other large electronic firms in the fight against climate change. Climate Counts this week released its second annual Company Scorecard hoping to create a "simple, easy-to-understand ranking of companies would motivate both companies and consumers to step-up their efforts on climate change." Apple was ranked in last place among the list of 12 electronics companies, while companies such as IBM, Canon, Toshiba, Sony, and Hewlett-Packard were near the top of the electronics industry. Top honor went to Nike, which passed last year's high scorer, Canon, to become the top scored company among the 56 companies evaluated. Apple was the only electronic company to receive a "Stuck" designation, with a recommendation as a choice to "avoid for the climate-conscious consumer," because the company has taken "meaningful action against climate change."

Google, Anheuser-Busch and Levi Strauss had the largest score improvement, each jumping over 20 points. Overall, Climate Counts said that new Scorecard shows a "real shift towards greater climate commitment across most industry sectors" -- with 84 percent of scored companies improving their Climate Counts scores.

"Business is being pushed by consumers to do its part to solve the climate crisis," said Gary Hirshberg, chair of Climate Counts and CEO of organic yogurt maker Stonyfield Farm. "The Scorecard allows consumers to make good climate decisions in their everyday purchases, and it's having an impact."

Apple, which improved its score from last year, was given a grade of 11 and was among the three that scored below 50, along with Nokia and Dell. Apple's ranking was well below the average score, which jumped 22 percent to 39 (from 30).

The companies were scored on a scale from zero to 100, based on 22 criteria that fall within four benchmarks: whether they measure their carbon footprint; what efforts they have made to reduce their own climate impact; whether they support or oppose global warming legislation; and what they disclose to the public about their work to address climate change. Efforts to reduce climate impact was valued the most (56 possible points), while public disclosure of a meaningful review of the company's impact global warming was second (22 possible points). Public disclosure was ranked third with 12 possible points and the company's policy stance was fourth with 12 possible points.

Apple did poorly in all four categories, but Climate Counts did focus on publicly available information. Climate Counts said that it found no publicly available information on Apple's efforts to measure its company-wide impact on global warming (i.e., its greenhouse gas emissions or climate footprint) and thus gave the company zero points.

And while the non-profit found that Apple had completed analysis of the impact that many of its products have on global warming while and that it had "engaged with its employees and other companies on climate-related issues," it only gave Apple 8 out of a possible 56 points for its efforts.

Apple also received no points in the policy category as Climate Counts says it found no public information to suggest that Apple supports public policy that addresses climate change.



By Electronista Staff
toggle

Comments

  1. repi8

    Fresh-Faced Recruit

    Joined: Apr 2007

    +16

    Bull

    That's an interesting way to score a company. Giving it 0 points for not knowing anything about it and claiming it is not taking meaningful action. The only point that ClimateChange makes very clearly is that facts don't matter, appearances do. The very definition of "meaningful action" seems to be: "making promises publicly available."What ClimateCounts should do is change:"STUCK - A choice to avoid for the climate-conscious consumer. This company is not yet taking meaningful action on climate change."to"STUCK - We don't know jack about this company. We'll badmouth them to force them to do better climate-change related PR."What a great way to run an environmental agency. Read corporate press releases! Of course, trying to do some real research would just put too much strain on the environment.

  1. repi8

    Fresh-Faced Recruit

    Joined: Apr 2007

    +11

    Bull

    That's an interesting way to score a company. Giving it 0 points for not knowing anything about it and claiming it is not taking meaningful action. The only point that ClimateChange makes very clearly is that facts don't matter, appearances do. The very definition of "meaningful action" seems to be: "making promises publicly available."

    What ClimateCounts should do is change:

    "STUCK - A choice to avoid for the climate-conscious consumer. This company is not yet taking meaningful action on climate change."

    to

    "STUCK - We don't know jack about this company. We'll badmouth them to force them to do better climate-change related PR."

    What a great way to run an environmental agency. Read corporate press releases! Of course, trying to do some real research would just put too much strain on the environment.

  1. stovelkor

    Fresh-Faced Recruit

    Joined: Mar 2007

    +14

    here's a brilliant idea

    if you don't have enough information to make an assessment, then DON'T!!!!

  1. bobolicious

    Dedicated MacNNer

    Joined: Aug 2002

    +13

    I suspect life cycle cost

    ...analysis might show the usable life of Apple products generally exceeds PCs by a wide margin, given I could technically hook up a Mac Plus to a current network... I have in fact recently just purchased legacy macs to retain access to a few old applications & they work quite well in a humble Apple ecosystem...

  1. crevatis

    Fresh-Faced Recruit

    Joined: Feb 2005

    +1

    Prove it

    “'Business is being pushed by consumers to do its part to solve the climate crisis,' said Gary Hirshberg, chair of Climate Counts and CEO of organic yogurt maker Stonyfield Farm."

    Really? Prove it. Apple doesn't seem to be getting pushed very hard by consumers to "do its part".

    Comment buried. Show
  1. rytc

    Senior User

    Joined: Jan 2001

    -23

    Come on

    Come on Apple, s******* the world is s******* us all!

  1. mgpalma

    Fresh-Faced Recruit

    Joined: Sep 2000

    +4

    Who & Why

    Who, is Climate Counts anyway &
    Why, should we care what they have to say?

    and THIS is news?

    Must be slow over at MacNN...

  1. howiethemacguy

    Fresh-Faced Recruit

    Joined: Sep 2007

    -6

    s**** this!

    The "climate change", "global warming" crises are hoaxes. I don't want a S***** product because some piss an little organization wants to rate Apple on unproven junk science.

  1. MeandmyMac

    Fresh-Faced Recruit

    Joined: Feb 2008

    -7

    who is 'climate counts'?

    Climate Counts is "two people with a fax machine". Really, what I find most revealing is that the "Environmentalist" and "Global Warming" Prognosticator, Al Gore is on Apple's Board so Apple should have no excuse. Or does Apple have a overflow of "Carbon Credits" like Al Gore does so Apple doesn't have to concern itself with any of this, just like Al Gore can build a humongous energy consuming house in TN? Of course I've never seen a environmentalist or politician hold themselves up to the high standard they are so eager to place upon the rest of us!

  1. MeandmyMac

    Fresh-Faced Recruit

    Joined: Feb 2008

    0

    who is 'climate counts'?

    Climate Counts is "two people with a fax machine". Really, what I find most revealing is that, the "Environmentalist" and "Global Warming" Prognosticator, Al Gore is on Apple's Board so Apple should have no excuse. Or does Apple have a overflow of "Carbon Credits" like Al Gore does so Apple doesn't have to concern itself with any of this, just like Al Gore can build a humongous energy consuming house in TN? Of course I've never seen a environmentalist or politician hold themselves up to the high standard they are so eager to place upon the rest of us!

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Sound Blaster Roar Bluetooth speaker

There could very well be a new king of the hill for Bluetooth speakers, with Sound Blaster's recent entry into the marketplace. Bringi ...

Kenu Airframe Plus

Simple, stylish and effective, the Kenu Airframe + portable car mount is the latest addition to Kenu's lineup. Released earlier this y ...

Plantronics Rig Surround 7.1 headset

Trying to capture the true soundscape of video games can be a daunting task. Looking to surround-sound home theater options, users hav ...

Sponsor

toggle

Most Commented

 
toggle

Popular News