AT&T this morning launched the Pantech Breeze, one of its rare phones aimed at newcomers to cellphones, seniors, or just those who want quicker calling. The phone's signature feature is a row of three quick call keys that can be set to any phone number, saving the trouble of hand-dialing or adding contacts. Pantech also supplies the phone with a deliberately simplified phone menu and a large keypad that doesn't require the experience of most handsets.

Regardless of the simplified design, the phone still has features associated with more complex devices such as a VGA camera with video capture and Bluetooth; it also operates as a quad-band GSM device for world roaming. AT&T ships the phone today for $40 with a two-year contract or for $125 as a pay-as-you-go device.