Printed from http://www.electronista.com

Xbox 360 breakdowns due to Microsoft cost-cutting?

updated 01:15 pm EDT, Wed June 11, 2008

Xbox 360 breakdown cause?

Widespread failures of launch-model Xbox 360s are mainly due to Microsoft efforts at cost-cutting, a Gartner analyst claims. Bryan Lewis, the latter company's VP of research, says that when Microsoft was originally designing its game console, it wanted to omit third-party ASIC (application-specific integrated circuit) vendors from its graphics hardware, saving tens of millions of dollars. In designing its own graphics technology, however, it produced chips which regularly overheated, forcing recalls that cost the company over $1 billion.

Microsoft has since met with a unnamed ASIC vendor from the US, according to Lewis, and had the graphics chipset redesigned for higher efficiency. The vendor is rumored to be the AMD-owned ATI Technologies, but this is unverified.

In the long term Microsoft is known to be working on still more efficient architectures called the Jasper and the Valhalla, which mark a switch from 90nm manufacturing to 65nm.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Asus Chromebook C300

When Chromebooks hit the market back in 2011, consumers didn't know what to do with them. The low-cost laptops, powered by Google's Ch ...

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a fort ...

Sponsor

toggle

Most Commented

 
toggle

Popular News