Printed from http://www.electronista.com

Sony debuts eco-friendly 32-inch HDTV

updated 02:00 pm EDT, Tue June 17, 2008

Sony BRAVIA JE1

Sony on Tuesday served an increasingly green-conscious audience today by releasing the BRAVIA JE1, the first model in a new series. The lone 32-inch LCD set in the line uses just two-thirds the power of a similar screen by using more efficient fluorescent backlights and more efficient screen filters: by generating more light and allowing more existing light to go through, the JE1 can use fewer lighting tubes to achieve the same effect as a normal HDTV. Sony claims the overall gains are enough to use 70 percent less power through one year.

The manufacturing of the set itself is also more efficient and sees the new BRAVIA use leftover plastic, styrofoam, and optical film; the same materials can be recycled from the HDTV once its useful lifespan is over, according to Sony.

The Sony display sits in the mid-range of the lineup with a 720p-capable resolution, a static contrast ratio of 2,500:1, two standard HDMI inputs, and the more common assortments of analog inputs alongside a digital TV tuner. Japan receives pink and silver versions of the sets first when they ship on July 25th for about $1,389 in local currency. An American release is uncertain but would see a lower starting price. [via Impress]



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

  1. Monstermind

    Junior Member

    Joined: May 2000

    0

    Eco- bullsh_t

    I would NEVER buy a Sony product that's "eco-friendly". It's a pander to the global warming doomsday cult which exists solely to punish the successful and send your taxes though the roof. Green conscious = low IQ.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News