updated 03:30 pm EDT, Wed June 18, 2008
WSJ: MS vs. Apple
Microsoft should divert some of its attention away from Google and concentrate on Apple, argues the Wall Street Journal. Although Microsoft faces stiff competition from Google, particularly after the latter's deals with DoubleClick and Yahoo, Apple is said to be rapidly encroaching on territory once held sacred, such as the smartphone market. Apple has the attention of the American public whereas Microsoft does not, the Journal writes. Windows Mobile is used on a number of third-party smartphones, but these are already losing some ground to the iPhone.
The most serious threat may be in Apple's desire to thrust the iPhone into the enterprise realm, through support for features like increased security and push e-mail. While all smartphone manufacturers may be at risk, Apple is encouraging widespread native software development, which may not only attract consumer Mac sales, but also businesses looking to ensure maximum compatibility.
Microsoft is also said to have made some critical blunders, such as the Zune, which was intended to combat the iPod but has become just another competitor, in spite of massive investment and an improved second generation. For a time, the player was incompatible with its flagship Windows Vista operating system.