Printed from http://www.electronista.com

eMusic plans to fight iTunes via social web

updated 03:45 pm EDT, Wed July 16, 2008

eMusic Adds Web Social

eMusic will try to improve its standing against iTunes and fellow web-based store Amazon MP3 soon by adding a social component to the music, the music service's chief David Pakman tells Fortune. Taking advantage of the need to buy music through the web portal, eMusic hopes to draw in buyers by providing deeper and constantly changing artist info through Web 2.0 sites. Musicians will frequently have Wikipedia pages for their biographies as well as relevant Flickr photo albums and YouTube videos.

Individual pieces of music can also be shared through several Web 2.0 sites, including web bookmarking site del.icio.us as well as Digg, Facebook, and Twitter. The aim is to make eMusic relevant for an audience that would otherwise link to bootlegs on blogs and elsewhere to get the same material, Pakman says.

The online store has enjoyed modest success but has typically struggled to break through as a major competitor to iTunes, handing out roughly 200 million downloads in four years versus the five billion sold by iTunes since 2003. eMusic has often been touted as the least expensive MP3-based store through the unusual choice of a subscription model but has often encountered stiff resistance from major labels, many of which insist either on higher rates or copy protection.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Cambridge Audio DacMagic XS

Every computer with a microphone or headphone port has one -- a digital to analog converter (DAC). There are nearly as many chipsets a ...

D-Link Wi-Fi Smart Plug

Home automation fans have been getting their fair share of gadgets and accessories in the last few years. Starting with light bulbs, a ...

Razer Kraken Pro headset

Gaming headphones are a challenge to get right, for a long list of reasons that are unique to the consumer buying them. Some shoppers ...

Sponsor

toggle

Most Commented

 
toggle

Popular News