Printed from http://www.electronista.com

TiVo lets viewers purchase products from Amazon

updated 03:50 pm EDT, Tue July 22, 2008

TiVo teams with Amazon.com

TiVo on Tuesday announced it has teamed up with Amazon to offer buyers the opportunity to buy items associated with the shows they're watching via their TiVo remote. The new Product Purchase feature gives television advertisers to promote products sold on Amazon.com via in-show pop-ups that are related to mainstream TV shows. The feature would not only allow the possibility of viewers purchasing products featured on shows, such as a new album or book of a guest on a talk show such as Oprah.

The feature will be available during both live and recorded shows on TiVo's broadband-connected Series2, Series3 and TiVo HD Digital Video Recorders. Technically, any product seen on TV and carried by Amazon can be purchased via the service, whether or not advertisers think to merchandise it, as users can go and search for the product themselves via TiVo's Universal Swivel Search. The Search allows users to find products associated with specified shows, movies, actors or directors.

The service launches today on several shows that include The Oprah Winfrey Show, The Ellen DeGeneres Show, The Colbert Report and Burn Notice. A linked Amazon account will be charged for the purchases with a PIN code providing an extra safeguard against accidental (or fraudulent) purchases from the set-top box. [via Zatz Not Funny]







By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News