Google is allegedly interested in Digg again, this time to the tune of $200 million, despite numerous denials from executives at either company. TechCrunch writes that while neither Google or Digg would comment on the matter, but inside sources say that the deal, which is in its final negotiations, would see the latter company absorbed into Google's News properties. Interest in Digg has run hot and cold with Google over the past six months.

Digg currently sees the majority of its revenue coming from a three-year advertising deal with Microsoft. If Google's purchase would go through, Microsoft's deal with Digg would be null and void.