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HP absorbs Voodoo PCs into product line

updated 11:05 pm EDT, Wed July 23, 2008

HP absorbs Voodoo PCs

HP's Voodoo PC business has been merged into its main business division and may discontinue the use of the Voodoo brand name as the company tries push the products through its mainstream and worldwide channels. HP said it would likely retain Voodoo as a brand name, but had not reached a final decision yet. Until now, HP had operated the Voodoo PC division as a standalone business unit and sold its PCs independently. Following the announcement, the Voodoo-branded products will be sold alongside HP's consumer Compaq Presario and Pavilion PC lines, HP told PC World.

The company said on Wednesday that the absorption into HP's product line "is just the next step of integration into the business units that deliver Compaq Presario and [HP] Pavilion."

Voodoo founder Rahul Sood, who is now the CTO of HP's Global Gaming Business, said that the move was part of the plan to bring Voodoo technology to HP's portfolio and will allow more users to get their hands on the latest Voodoo PCs and also get better service.

"Ultimately it means that Voodoo and Voodoo-influenced products will be easier to buy, faster to get, they will feature local service, and they will have the full power of HP's marketing and sales channel behind them," Sood wrote in his blog. "The bottom line is we have ignited the brand and sparked big excitement; so we are now integrating our organizations to fuel our growth."

Sood said the integration plan was well ahead of the schedule that he anticipated when the company was first acquired by HP in 2006 and that the plan "is now being accelerated ultimately making it a reality sooner than any of us ever imagined."

Current Voodoo users can expect the same type of service and support, but it was unclear whether the merger would result in potential layoffs. The report also notes that it was not clear how HP would determine which Voodoo products would be sold in which regions, noting that while HP's global business unit designs PCs and regional units decide what PCs to sell in the region.

Last month, the performance label launched a complete overhaul of its product line new designs that directly challenge Apple's MacBook Air and the Mac Pro. The upcoming ultra-thin Envy 133 notebook features an LED-backlit screen, 802.11n networking, removable battery, a combo SATA/USB port, and a carbon fiber chassis, while measuring only 0.7-inches and weighing under 3.4-pounds. The completely revamped Omen, designed for high-end gaming and workstation use, offers a Mac Pro-like aluminum chassis with a 7-inch secondary display and tool-free side panels that can be replaced with glass, leather, or wood.

By Electronista Staff
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  1. dimmer

    Mac Enthusiast

    Joined: Feb 2006



    And MacNN viewers care why?

  1. bobolicious

    Dedicated MacNNer

    Joined: Aug 2002


    The alt.mac...?

    ...perhaps the only laptop other than macs that isn't plastic... Of course I'd be running Ubuntu until OSX widens its audience...

  1. henjin

    Fresh-Faced Recruit

    Joined: May 2007



    I own a MacPro and an HP Blackbird 002 and the new Omen tower is awesome for gamers and multi-media. The crew at Voodoo are geeks in the best sense. To have them merge would make it just like Apple, shopping mall style, bland high end, dreary.

    Now if Omen or a blackbird could run OSX as well, that would make sense of the merger.

  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999



    related news at its finest.

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