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RIM intros BlackBerry iTunes sync, limits to Windows

updated 03:00 pm EDT, Thu July 24, 2008

BlackBerry Media Sync

Research in Motion hoped to gain ground among media smartphones today with the official launch of BlackBerry Media Sync. Announced alongside the Bold, the software gives owners of current-generation BlackBerries the option to sync some or all of their iTunes libraries for playback on the phone, including playlists. Phone owners can also block out part of the phone's storage space to set it aside for work, photos, and other content.

The sync utility works with any BlackBerry 8800-series, Curve, Pearl phone and will support the Bold when it's released later this summer; however, RIM currently limits the software to Windows XP and Vista systems and doesn't have plans to introduce software for Mac OS X, which at present needs third-party utilities such as Missing Sync or PocketMac.

By Electronista Staff


  1. scottnichol

    Fresh-Faced Recruit

    Joined: Oct 1999


    smart move

    cuz nobody buys macs anymore anyway

  1. phillymjs

    Fresh-Faced Recruit

    Joined: Jun 2000


    Same old RIM

    Mac sales are going through the roof, and RIM is still standing there, hands clamped firmly over ears, going "LA LA LA LA, THERE IS ONLY WINDOWS, I CAN'T HEAR YOU! LA LA LA LA"

  1. rytc

    Senior User

    Joined: Jan 2001



    How can it be hard to add support for Macs when they're using iTunes in any case - talk about helping the iPhone gain a foothold.

  1. Flying Meat

    Dedicated MacNNer

    Joined: Jan 2007


    Re: jeez

    Well, if you have no Mac developers, it can be pretty hard.

    iTunes on the PC doesn't mean you can sync contacts, calendar, mail, music, pictures... on the Mac. Let alone provide the Mac user with an elegant interface for control of those operations.

  1. chefpastry

    Mac Enthusiast

    Joined: Nov 2005


    Stay away

    Another reason to not buy a Blackberry.

  1. GORDYmac

    Mac Elite

    Joined: Dec 1999


    iTunes Store Support? No.

    Nice try RIM. Expect a MacNN headline about this in the next few days.

  1. PatentBoy

    Fresh-Faced Recruit

    Joined: Jun 2008


    iTunes Sync...

    Yeah, everything except what ever is bought at the iTunes Store.... Nice..

  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: itunes store

    Well, maybe they would, if Apple would license FairPlay. Oh, right, they don't do that. Oh well.

  1. cvbcvb

    Fresh-Faced Recruit

    Joined: Nov 2003



    Hey Test,

    Better yet get rid of all audio DRM (as Steve Jobs proposed back in February 6, 2007).

    Funny how the labels saw the light and allow Amazon without DRM but still lock in iTunes...


  1. testudo

    Forum Regular

    Joined: Aug 2001


    Re: DRM

    Better yet get rid of all audio DRM (as Steve Jobs proposed back in February 6, 2007).

    Make FairPlay so ubiquitous and its like not having DRM. If anyone can play the file, then DRM is less restrictive.

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