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Sony Pictures: Blu-ray discs to outsell DVDs by 2011

updated 01:40 pm EDT, Fri August 1, 2008

Blu-ray to outsell DVDs

Sony Pictures Home Entertainment vice president for Asia-Pacific Tim Meade on Friday announced market reports that lead him to believe sales of Blu-ray movie discs will outnumber standard DVDs sometime in 2011. Meade went on to say global sales of movies on the two disc formats will be split around 60 percent in favor of the standard-definition DVD format by 2010, with the high-definition media eking out an advantage one year later.

By the end of 2008, Blu-ray movie disc sales will grow to 25 percent, up from 20 percent in mid-2008 and just 9 percent at the end of last year, Meade said. Not only is this due to the fact that the amount of movie titles released on Blu-ray discs keeps growing, but also thanks to the increasing sales of Blu-ray players, which is expected to account for 15 percent of the entire video player market by the end of 2008. Last year, Blu-ray players accounted for nearly 10 percent of the market, and sales in the US and Europe have grown by 400 and 600 percent, respectively, in the first half of 2008.

In North America, Sony Pictures releases 122 of the 650 movies available on the only remaining high-definition disc format, while the respective Asian numbers are 84 and 130.

By Electronista Staff
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  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999


    DVD sales in 2011??

    Maybe of the 3 hard copy sales in 2011, 2 of them might be blue ray...

  1. lockhartt

    Fresh-Faced Recruit

    Joined: Apr 2000


    Easy prediction

    Kind of like saying in 1986 that CD sales will outnumber vinyl by 1989... could continue with DVD to video tape, but the point is that upon the effective demise of HD-DVD Blueray became the heir-apparent for physical media distribution of video content.

    And, yes... per the post above, we'll see how much of a channel there really is left for physical media in 2011. I suspect it will still be fairly significant, but maybe not the majority... whether for better or worse depends upon quality and ownership.

  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999



    As more and more Full-HDTVs are sold, the more people will want Full-HD content.

    When I got my HDTV, everything looked so much better than my old standard TV ... upsampled DVDs, 1080i TV programming, etc.. Over time, after seeing and getting used to Full-HD programming, KNOW I'll be getting a Blu-ray player in the near future. All I need to do is tweak my Netflix settings a bit to get Blu-ray instead of DVDs.

    It really boils down to bandwidth. Unless there's a dramatic increase in download speeds, Blu-ray disks will be the preferred form of delivery (and archiving) of Full-HD video content.

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