updated 10:50 pm EDT, Fri August 22, 2008
iPhone ads for App Store
Apple on Friday posted three new iPhone/iPod TV ads featuring the the company's App Store. After launching several new "Get a Mac" ads earlier this week, the company has posted QuickTime versions of its "Lonely Planet," "Cro Mag," and "Vicinity" spots, which began airing on television. The new ads, told in the typical Apple third-party narrative style, highlighting the third-party software support added in the recent iPhone 2.0 update: "This is how you enter the App Store; And this is how you browse 1000 new apps; And this is how you download one--right to your phone... And this is when you realize, this is going to change everything." The credits close highlighting the AT&T 3G Network ("the fastest 3G network") and fade off with the familiar Apple logo.
"Lonely Planet" features the popular travel guide and its instant translation database, while "Cro Mag" features Pangea's Cro-Mag game that leverages the built-in accelerometer for its popular racing game and "Vicinity" touts easy download of an application for locating nearby attractions, restaurants, etc. using the built-in location functions.