updated 05:15 pm EDT, Mon August 25, 2008
Samsung 40-inch LED LCD
In its effort to maintain a market share in the global sales of HDTVs, Samsung demonstrated three new HDTV lines utilizing the company's backlight LED technology. With the release of the PAVV Bordeaux 780, the Korean company is bringing its second-generation LED backlight technology further downmarket, as the LCD TV is available in 46- and 40-inch sizes. In the fall of 2007, the company released 52- and 57-inch LED-backlit LCD HDTVs, and a 70-inch version before that, in June.
In addition to the 950, 850 and 760 already announced, the new 780 model will feature the company's latest iteration of "chameleon" LED backlighting that allows it to combine rich colors from the high 1,000,000:1 dynamic contrast ratio and fast 120Hz display panel.
The new 850 available in 46- and 52-inch sizes, is just 1.75 inches thick, or less than half the size of the model it replaces, will also sport multimedia file support from a USB-connected MP3 player or portable hard disk drive, as well as YouTube videos via an integrated Internet connection. Digital Living Network Alliance (DLNA) network support means users can connect their PCs and play their digital content via the new Samsung 850-series HDTVs.
The new TVs are due for a late 2008 release in Samsung's home market of Korea as well as Europe. Pricing or US release information has not been announced. [via Tech-On]