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Browser share dominated by Nokia, Openwave

updated 08:00 pm EDT, Mon August 25, 2008

World browser market share

Nokia and Openwave dominated the global mobile browser share with 34 percent and 29 percent, respectively, according to an AdMob report showing data from July. Microsoft Mobile, Safari, Palm and Blackberry all had shares less than five percent. Globally Nokia also lead for devices with 33 percent followed by Motorola with 16 percent. Phones from Research in Motion held a 2.8 percent share, and just one percent for Apple.

Strong presence for Nokia was partially driven by their share in certain regions, such as a 66 percent share in the Indian market and 50 percent for all of Africa. Domestic performance showed a different picture, where Nokia drops back down to 6th place for devices at 5.8 percent. Research in Motion had the highest share for the smart phone devices category in the US with 32 percent.

Although Apple held the fourth spot for smart phone devices in the US, its 8 percent share is impressive considering the relatively short period of time the iPhone has been distributed. The iPhone launches outside the US have been even more recent. The increasing availability of networks such as 3G or EDGE across the globe should have a positive effect on the popularity of any mobile devices with internet capability.



By Electronista Staff
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  1. rick_julian

    Fresh-Faced Recruit

    Joined: Aug 2008

    0

    Requests vs. Duration

    These are interesting stats that need to be leavened with a bit of analysis. AdMob's data indicates that 8% of all US smartphone traffic requests are attributable to Apple. Accepting these numbers as being completely accurate (and that's a large assumption) it only tells part of the story: a quantitative one.

    What's more interesting to me is the qualitative story: how LONG did users remain engaged after making a browser request. Viewed through this lens, recent data suggests iPhone users represent 45% of all smartphone browser traffic. Why? Because the duration of their visits is very high vs. users on other smartphone devices.

    Read more about the unique mobile marketing opportunities the iPhone presents here:
    http://www.quo-vadis.tv/rickjulian/2008/08/21/mobile-marketing-betting-on-the-iphone/

    Rick Julian
    QUO VADIS

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