updated 08:45 am EDT, Mon September 1, 2008
Xbox 360 Japan Price Drop
Microsoft today dropped the price of the Xbox 360 in Japan in a bid to capitalize on a sudden surge in console demand that triggered a console shortage. The Japanese system is now the least expensive of all and sees an entry Arcade model selling for the equivalent of $180, or a full $100 less than its current US pricing. The 60GB Pro model also now sells for much less at $275, while the top-end 120GB Elite system now sells for the equivalent of $367.
The introduction is timed with the launch of Infinite Undiscovery, a Japanese-style RPG title that is expected to spike sales of the Xbox 360 in the country.
Microsoft hasn't commented on the price cuts but has effectively confirmed
plans for US price cuts through its Japanese move, all of which would reach pricing only slightly higher than for the price drops revealed today.
Although Microsoft has typically fared poorly in Japan and so has needed its most aggressive pricing in the country, the American company is widely thought to be making worldwide price cuts to distance the Xbox 360 from the more expensive PlayStation 3, which starts at the $399 price Microsoft will use as its high end.