New MacBooks already shipping out?
updated 01:20 pm EDT, Mon September 15, 2008
MacBooks off to stores?
Redesigned MacBooks may already be enroute to stores, claims an analyst from Citigroup. Richard Garner cites "field checks," which suggest that the shipment process has begun. Garner says he has also learned of the computers' main features, which should include a "very thin" aluminum casing, LED backlighting, and an "aggressive entry-level price point." Some analysts have suggested that the cheapest MacBook could drop in cost to $999.
When new MacBooks might go on sale is unknown, but a previous report has pointed to October 14th. An announcement was originally expected by many to have come on September 9th, but Apple does not typically mix its September iPod presentations with information on Macs.
Garner is meanwhile optimistic about results for Apple's September quarter, predicting revenue of $8.3 billion, above The Street's estimate of $8.1 billion. EPS is likewise expected to be $1.20 rather than $1.11. The company's gross margins may also be better than anticipated, due to harsh drops in prices for DRAM, NAND and flat-panel displays. iPod giveaways and price cuts have previously been forecast as diminishing Apple profits.
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OMG!
Talk about aggressive! $1000 for a MacBook! Wow, that'll make those people looking at $500 WinPC laptops take a second look! Oh, wait, no it won't.
Sorry, $999 isn't "aggressive". Aggressive would be a LOT cheaper.