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RED scraps, rethinks Scarlet camera

updated 12:40 am EDT, Tue September 23, 2008

RED Scarlet camera redux

Premium camera manufacturer RED recently announced informally it is scrapping current plans for the Scarlet camera, and will reveal a new rethought version, still in 2009. A company rep, Jim, announced that the changes to the platform are taking place due to changes in the marketplace, and RED is looking to position the camera differently overall. Jim hints that the changes are "measurable," and equates the announcement to product development.

"We are learning at a rapid pace," Jim notes in RED's forums. This will be like getting a second generation camera instead of a 1st generation. Actually, much bigger than that."



By Electronista Staff
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  1. nickgold2012

    Fresh-Faced Recruit

    Joined: Jul 2002

    +2

    Jim?

    That's Jim Jannard, founder of Oakley, a little company you guys might have heard of, and the founder of Red Digital Cinema. Who writes this c***????

  1. climacs

    Forum Regular

    Joined: Sep 2001

    -1

    buncha BS


    a lot of hype.

  1. macuserssmelllikebum

    Fresh-Faced Recruit

    Joined: Dec 2006

    0

    I know Jim

    I think we should just give up our last names altogether. I mean, who uses that outdated technology anyway? It is so 1964...

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