macnn/electronista
09/23/2008, 12:40am, EDT
Tuesday, September 23rdRED scraps, rethinks Scarlet camera
Premium camera manufacturer RED recently announced informally it is scrapping current plans for the Scarlet camera, and will reveal a new rethought version, still in 2009. A company rep, Jim, announced that the changes to the platform are taking place due to changes in the marketplace, and RED is looking to position the camera differently overall. Jim hints that the changes are "measurable," and equates the announcement to product development.
"We are learning at a rapid pace," Jim notes in RED's forums. This will be like getting a second generation camera instead of a 1st generation. Actually, much bigger than that."
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Jim?
That's Jim Jannard, founder of Oakley, a little company you guys might have heard of, and the founder of Red Digital Cinema. Who writes this crap????
buncha BS
a lot of hype.
I know Jim
I think we should just give up our last names altogether. I mean, who uses that outdated technology anyway? It is so 1964...