updated 04:30 pm EDT, Thu September 25, 2008
NVIDIA GeForce Update Q109
NVIDIA today is said to be planning a substantial upgrade to its hardware at the start of 2009 that will also significantly overhaul its years-old naming scheme. A series of video chipsets built on a smaller, 45 nanometer manufacturing process should run faster and cooler than existing 55 nanometer and larger parts. As hinted by the launch of the GTX 200, however, the company will reportedly drop its increasingly complex scheme used for the 8- and 9-series cards to more clearly reflect the intended performance level of each card.
In the proposed approach, GTX would be reserved for the highest-end gaming and performance-oriented cards; GS and GT would apply to mainstream and gaming mid-range cards, while G alone would refer to budget hardware. The transition is said to be starting by the end of the year and would rebadge the 9400 GT as the G100 and change the 9500 GT through 9800 GT to become the GT120 through GT150.
The change parallels a similar move that AMD faced as its ATI Radeon line was faced with becoming too complex, resulting in the current Radeon HD line.