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Microsoft puts "I'm a PC" kiosk near Apple store

updated 02:00 pm EDT, Fri October 31, 2008

MS Kiosk Near Apple Store

Microsoft has taken to placing its own physical presence in front of Apple's retail stores to drive home its "I'm a PC" marketing campaign, an AppleInsider reader has shown through a photo. The Windows developer has put a kiosk in front of at least the Apple Store Bullring in Birmingham, UK that lets users record their own "I'm a PC" segment for contribution to the campaign, which is entering a new phase as it accepts user uploads and submissions rather than just professionally-chosen spokespeople.

Neither Apple nor Microsoft has commented on the placement. The effort nonetheless reflects the goal of the campaign to counter what Microsoft believes is an unfair stereotype of Windows that has hurt Vista's public image. Multiple initiatives have already been launched that directly shadow Apple and include Genius-like Microsoft Gurus at third-party stores, the early Seinfeld teaser ads and a "leaked" company e-mail ahead of the new MacBook launch perpetuating notions that Apple unfairly limits hardware choices and prices.

The existing "I'm a PC" campaign, which joins a larger $300 million effort, has so far earned mixed reactions and has been outperformed by the Seinfeld campaign despite more directly targeting Apple.

 
Previous Comments

God forbid.

10/31, 02:11pm reply

Competition is a good thing.

kdogg73

Dedicated MacNNer

Joined: Dec 2002

+5

True but...

10/31, 02:18pm reply

Good taste and manners are another thing...

another thing Microsoft lacks..

Just chalk this one up to MS embarrassing themselves with bad taste once again.


Guest

Fresh-Faced Recruit

Joined: Nov 1999

+12

Comment buried. Show

I know...

10/31, 02:20pm (3 replies) reply

I know what M$ is trying to do! They're negatively affecting public perception of Apple by placing their "I'm a PC" ad in proximity to Apple Retail Stores in hopes of a "guilt by association".

You see, if M$ can pass off their horrible marketing campaign for Apple's, it could help M$ AND damage Apple's positive public perception at the same time.

Well... At least what USED to be Apple's extremely positive public perception. After the whole Prop 8 issue, there's a good number of people with a much dimmer view of Apple than before. Sorry Apple, but that's the truth.

Smurfman

Fresh-Faced Recruit

Joined: May 2001

-18

I have seen

10/31, 02:29pm reply

I have seen those I am a PC ads with regular people.... I am so proud to be a MAC!!!!

byRyan

Fresh-Faced Recruit

Joined: Jun 2007

+7

Smurfman = Idiot

10/31, 02:34pm (2 replies) reply


Right, because Apple actually takes a stand against bigots and religious nutcases in the world (which, I take it, you are part of, Smurfman?) and that suddenly makes them into a bad company?

Personally, it would make me give them even more business -- I appreciate them backing their internal policies up with actions.

Aside from that -- what exactly is wrong with affording people the same rights, or rather, in maintaining they keep the same rights they recently gained?

Allowing anyone to marry certainly doesn't hurt anyone -- except the self-perception of bigots and idiots.

ZinkDifferent

Fresh-Faced Recruit

Joined: Jan 2005

-1

yikes

10/31, 02:50pm reply

hey stinkdifferent, you officially didn't mention anything about this article.

btw- i am voting yes on 8

Guest

Fresh-Faced Recruit

Joined: Nov 1999

-7

Last gasp...

10/31, 02:51pm reply

...of desperation in a paradigm shift that may soon reach the epidemic tipping point - if I saw this kind of tactic upon checking out the competition it might REMIND me of the 'Vista Blues' & reinforce my doubts - and after seeing the stunning hardware & software actually drive Apple sales ! Keep it up MS ! ! !

bobolicious

Fresh-Faced Recruit

Joined: Aug 2002

-1

contrast the appearance

10/31, 03:03pm reply

As always, MS cannot leave one square inch of their display/ad/box/whatever unfilled.

The Apple store just has its big Apple. The MS display is cluttered -- like Windows I guess.

Reminds me of this

http://video.google.com/videoplay?docid=36099539665548298

chadpengar

Fresh-Faced Recruit

Joined: Oct 2001

+3

I look forward...

10/31, 03:10pm reply

...to a photo of this kiosk's screen sporting a BSOD.

"I'm a PC, and I crash at the most inopportune time!"

phillymjs

Fresh-Faced Recruit

Joined: Jun 2000

+2

Sour grapes?

10/31, 03:21pm reply

This is funny. Ideally such competition would be great if two similar products were competing. Unfortunately MS Windows is so so bad that it smells of desperation. If MS is really serious about this then they should put up both positive and negative comments left by users. Which of course they will not.

Unfortunately I am a XP and Vista user at work (no choice) and a proud mac user at home. Let me tell you that both XP and Vista are simply HORRIBLE. So the Apple ads are not unfair they are just the truth - with a twist of humor thrown in. :-)

aaka@foxvalley.net

Fresh-Faced Recruit

Joined: Jul 2008

+1

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