Printed from http://www.electronista.com

Dash halts hardware, may make iPhone GPS app

updated 03:25 pm EST, Mon November 3, 2008

Dash quits hardware builds

Dash Navigation announced on Monday that it will cease making it Dash Express GPS navigation devices for cars that include Web 2.0 services as part of a bigger company move to change its business model from a consumer-focused one to a business-to-business orientation. The company will instead sell licenses for use of its platform to other makers of automobile on-board navigation systems, smartphones and mobile Internet devices (MIDs), among other electronics. Earlier this summer, the company halved prices of its navigation units, which the company launched started selling near the beginning of the year for about $600.

At the same time, the company will cut 50 jobs, which represents about two-thirds of its workforce and the current COO, Rob Currie, will replace CEO and founder Paul Lego. Those who currently have Dash navigation devices will continue to receive support and software updates from the company, and the Dash Driver Network will remain in place and grow, as the company will focus on its development.

The decision, according to Dash, stems from difficult market conditions in addition to added competition from smartphone makers, who are increasingly introducing GPS-enabled handsets with the ability to browse the web. In addition, these same gadgets offers faster processing and browsing speeds as the Dash Express uses a 400MHz ARM CPU and GPRS connection for data network access.

The company will instead focus on selling its software, writing applications for these same smartphones, which could potentially include the Android-based T-Mobile G1 or Apple's iPhone 3G. As well, the company will look into working with car manufacturers to bring Internet and navigation capabilities to the next generation of in-car entertainment and navigation systems. Analysts predict real-time, two-way (RTTW) connected navigation will grow to become part of 62 percent of all navigation devices by 2012.



By Electronista Staff
Post tools:

TAGS :

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Sponsor

Recent Reviews

Dell AD211 Bluetooth speaker

For all of the high-priced, over-engineered Bluetooth speakers in the electronics market, there is still room for mass-market solution ...

VisionTek 128GB USB Pocket SSD

USB flash drives dealt the death blow to both the floppy and Zip drives. While still faster than either of the old removable media, sp ...

Kodak PixPro SL10 Smart Lens Camera

Smartphone imagery still widely varies. Large Megapixel counts don't make for a good image, and the optics in some devices are lacking ...

Sponsor

toggle

Most Commented

 
toggle

Popular News