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LG, Microsoft tie up in Windows Mobile deal

updated 07:45 am EST, Mon November 3, 2008

LG and MS Win Mobile Deal

LG and Microsoft this morning said they have both signed a Memorandum of Understanding for a strategic link between the two companies in mobile devices. The deal will see the two companies team up in research and development of devices as well as the creation of apps, devices, and marketing campaigns. LG makes clear that the deal centers around Windows Mobile and will take advantage of Microsoft's software experience.

The deal gives LG "critical momentum" in treating cellphones as mobile computers, according to LG chief Yong Nam, who signed the Memorandum along with Microsoft head Steve Ballmer.

No mention has been made of any financial transactions as part of the agreement.

Reaching a deal with LG is potentially critical to Microsoft, which has been struggling to increase its share of the smartphone market after inroads by Apple and Research in Motion as well as the introduction of Google's Android platform, which has seen potential shifts away from Windows Mobile by ASUS and Motorola as they consider the low-cost, open-source operating system as an alternative to either Microsoft's legacy mobile software or to limited, non-smartphone operating systems.



By Electronista Staff
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Comments

  1. danviento

    Fresh-Faced Recruit

    Joined: Dec 2005

    +1

    A "deal?" Hardly!

    Yeah, I definitely wouldn't call marrying a loathed, failing mobile OS to your hardware a deal. I don't care what price you get it at, it's just going to lead to the cancer that kills you in the end.

    Of course, what other real alternatives would LG have at this point? With the iPhone looming, taking over the market, you've got to do something. Perhaps this "deal" is more an issue of desperation.

    Good luck to them, all the same.

  1. Salty

    Professional Poster

    Joined: Jul 2005

    +2

    There Goes...

    There goes one of the only good things about LG. Their phones have always been sub par, now they can load a sub par OS on them as well.

  1. JeffHarris

    Fresh-Faced Recruit

    Joined: Oct 1999

    +2

    LG

    LG stands for what?

    Low Grade
    Lousy Garbage

    At least they're in good company getting in bed with Microsoft.

  1. loudpedal

    Forum Regular

    Joined: Oct 1999

    +2

    Psycho

    Uncle Fester is lookin' a little psycho in that picture.

  1. BelugaShark

    Fresh-Faced Recruit

    Joined: Aug 2007

    +2

    RE: A "deal?" Hardly!

    LG could've jumped in bed with Google, it would've been a much better move than Microsoft's useless mobile OS.

    But maybe MS is up to something... I don't know... like turning on their Apple copier.

  1. chas_m

    Joined:

    +2

    A perfect match

    LG = maker of c*** hardware
    MS = maker of c*** software

    To be fair, none of us have seen Win 7 Mobile, so maybe it's awesome ... uh, yeah ... sure ... as Judy Tenuda says, "IT COULD HAPPEN!"

  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999

    0

    Another happy "partner".

    I wish I could convince MY customers that we were partners. Microsoft is just a parts vendor.

    LG buys memory chips, CPUs, screens, and many other parts, but somehow their OS vendor is their PARTNER?

    LG bought a lot of licenses from MS, and end users should care... why? (Hint: they just want a phone that doesn't lock up every single day.)


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