Addressing a gap in its site versus Apple and others, Microsoft has opened up the simply-titled Microsoft Store. The site marks the first online location for the company to sell Office and individual apps, Windows, peripherals such as mice, and all Xbox 360 hardware and software in one place; it also brings in factory-stock Zunes that would normally be left to the company's Zune Originals page. Every app or device gets the same level of support as if it were bought elsewhere, Microsoft says.

Notably, some apps are also available as direct downloads, including most versions of Office 2007 as well as Expression. Transfers are currently limited to Windows apps, though Office for Mac is available through the store.

The US store is open immediately alongside German, Korean and UK editions. Stores for France, Japan, Netherlands and Spain will be available in the near future while other countries will be covered "throughout the year."