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Zune 8GB drops $50 in aggressive promo

updated 11:40 am EST, Fri November 14, 2008

Zune 8GB Canada Promo

Canadian big-box retailer Future Shop has launched an unusual campaign that sees it drop the price of the Zune 8GB by $50 to just $100. The deal lasts until November 20th for all colors and significantly undercuts both the American and Canadian prices for a device which is still considered current-generation, with the Zune 8GB having received a software upgrade and a more permanent cut to $150 in September.

It's not clear whether Future Shop or Microsoft has prompted the deal, though such steep discounts are rare for products that are unlikely to be sold as clearance items. Microsoft has regularly permitted discounts on Zunes but never at these levels outside of obsolete models. The move also takes place during the height of the holiday shopping season but is also unusual given the stability of pricing for the iPod nano in Canada that would let Microsoft apply more modest cuts without triggering a response from Apple.

The retailer is also selling the identically current Zune 120GB for $234, or $16 less than the official price. [via Engadget]



By Electronista Staff
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Comments

  1. njfuzzy

    Fresh-Faced Recruit

    Joined: Apr 2001

    -5

    Argh

    Why was this on the front page of MacNN? Stop cross-posting irrelevant articles.

  1. dwoodruff

    Fresh-Faced Recruit

    Joined: Jul 2006

    -4

    hah

    Here's the only scenario I would buy a Zune...

    Pay me $50 for my hassle and embarrassment.

  1. thebiggfrogg

    Fresh-Faced Recruit

    Joined: Jul 2007

    -6

    Har

    The Social.
    Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha!
    Doesn't "social" take more than one person?

  1. ricardogf

    Fresh-Faced Recruit

    Joined: Jan 2003

    -6

    So?

    So apart from Testudo, who else would buy that c***?

    It's time for MS to do the same that Dell did some years ago...admit that they suck and retire a failed product from the market.

  1. eldarkus

    Fresh-Faced Recruit

    Joined: Feb 2004

    -8

    good...

    Why bother with those pesky profits. This is the Xbox all over again.. have they made any profit on that yet or are they still in the hole with the Xbox?

    I think GM should start selling cars for $1,000.. boy will they get some great market share. no profits at all, but hey.. MARKET SHARE!!

    can anyone else see Ballmer doing the Marketshare monkey dance?

  1. jarod

    Fresh-Faced Recruit

    Joined: Apr 2005

    -8

    LOLOL

    They can't GIVE AWAY THAT s***! Seriously, only an idiot would risk public embarrassment by walking with something like a zooooooooooon.

  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999

    -7

    funny

    Did anybody see the episode of Chuck last week?

    Chuck: Do you have any music by Rush?
    Morgan: I've got everything on my Zune.
    Chuck (incredulous): You have a Zune?
    Morgan: Nah, I'm kidding. I'll go get my iPod.

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