11/14/2008, 11:40am, EST
Friday, November 14thZune 8GB drops $50 in aggressive promo
Canadian big-box retailer Future Shop has launched an unusual campaign that sees it drop the price of the Zune 8GB by $50 to just $100. The deal lasts until November 20th for all colors and significantly undercuts both the American and Canadian prices for a device which is still considered current-generation, with the Zune 8GB having received a software upgrade and a more permanent cut to $150 in September.
It's not clear whether Future Shop or Microsoft has prompted the deal, though such steep discounts are rare for products that are unlikely to be sold as clearance items. Microsoft has regularly permitted discounts on Zunes but never at these levels outside of obsolete models. The move also takes place during the height of the holiday shopping season but is also unusual given the stability of pricing for the iPod nano in Canada that would let Microsoft apply more modest cuts without triggering a response from Apple.
The retailer is also selling the identically current Zune 120GB for $234, or $16 less than the official price. [via Engadget]
Filed under: iPod, industry, audio
Other story tags: Microsoft, Zune
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Argh
Why was this on the front page of MacNN? Stop cross-posting irrelevant articles.
hah
Here's the only scenario I would buy a Zune...
Pay me $50 for my hassle and embarrassment.
Har
The Social.
Ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha ha!
Doesn't "social" take more than one person?
So?
So apart from Testudo, who else would buy that crap?
It's time for MS to do the same that Dell did some years ago...admit that they suck and retire a failed product from the market.
good...
Why bother with those pesky profits. This is the Xbox all over again.. have they made any profit on that yet or are they still in the hole with the Xbox?
I think GM should start selling cars for $1,000.. boy will they get some great market share. no profits at all, but hey.. MARKET SHARE!!
can anyone else see Ballmer doing the Marketshare monkey dance?
LOLOL
They can't GIVE AWAY THAT SHIT! Seriously, only an idiot would risk public embarrassment by walking with something like a zooooooooooon.
funny
Did anybody see the episode of Chuck last week?
Chuck: Do you have any music by Rush?
Morgan: I've got everything on my Zune.
Chuck (incredulous): You have a Zune?
Morgan: Nah, I'm kidding. I'll go get my iPod.