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iPhone 3G edges RAZR for No. 1 in world ad ranks

updated 11:30 am EST, Wed November 19, 2008

iPhone 3G tops AdMob

Apple's second-wave push for the iPhone has already made it the most popular phone on the web, a study of October data from AdMob indicates. The mobile ad provider notes that total worldwide iPhone share for ad requests nearly doubled from 2.1 percent in September to 4.1 percent the following month, bringing it from fourth place to first. The previous leader, Motorola's RAZR V3, has held on to its second place spot but dropped substantially from 4.1 percent to 3.4 percent of all requests to AdMob.

Most of the remaining list is also occupied by Motorola as well as multiple Nokia handsets, including the N70 and N73. Research in Motion, which was outsold by Apple for the first time this summer, has slipped from 1.6 percent share for the BlackBerry Pearl in September (sixth place) to 1.5 percent (tenth place) for the BlackBerry Curve.

In US share, the RAZR retained its lead at 7.7 percent but is now under much greater pressure from the iPhone, which jumped from seventh place to second and is responsible for about 6.9 percent of all requests. RIM fares better overall in these studies but has remained flat in a combined month-to-month share of 6.8 percent as gains made by the Curve were offset by declines in the influence of the older Pearl.

About 62.8 percent of all iPhone ad requests have been made by Americans, while the UK, Canada and other nations have represented the rest.

AdMob's results aren't directly representative of market share but do point to the proportionate frequency of both web use as well as third-party native apps with AdMob content built-in. They also support earlier NPD data that shows iPhones overtaking RAZRs in sheer US market share. [via MobileCrunch]

World share

US share

By Electronista Staff


  1. rytc

    Senior User

    Joined: Jan 2001



    Kind of pointless in a way as Nokia is represented at least 3 times on that list meaning it is the top phone maker still (but for how much longer?)

  1. luckyday

    Fresh-Faced Recruit

    Joined: Apr 2008



    Who ever would have thought that iphone users use the internet more than RAZR users? Haha. The guys from MacNN should get jobs as sports commentators. Most useless info ever on this site.

    Good work girls.

  1. fritzw1957

    Fresh-Faced Recruit

    Joined: Nov 2004


    Sheesh... get a life ...

    re: Good work girls.

    Yes, well MacNN may be behind this, but did you ever stop to think that this is in the Electronista section where this kind of post is entirely on-target?

    Think before posting!

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