updated 11:30 am EST, Wed November 19, 2008
iPhone 3G tops AdMob
Apple's second-wave push for the iPhone has already made it the most popular phone on the web, a study of October data from AdMob indicates. The mobile ad provider notes that total worldwide iPhone share for ad requests nearly doubled from 2.1 percent in September to 4.1 percent the following month, bringing it from fourth place to first. The previous leader, Motorola's RAZR V3, has held on to its second place spot but dropped substantially from 4.1 percent to 3.4 percent of all requests to AdMob.
Most of the remaining list is also occupied by Motorola as well as multiple Nokia handsets, including the N70 and N73. Research in Motion, which was outsold by Apple for the first time this summer, has slipped from 1.6 percent share for the BlackBerry Pearl in September (sixth place) to 1.5 percent (tenth place) for the BlackBerry Curve.
In US share, the RAZR retained its lead at 7.7 percent but is now under much greater pressure from the iPhone, which jumped from seventh place to second and is responsible for about 6.9 percent of all requests. RIM fares better overall in these studies but has remained flat in a combined month-to-month share of 6.8 percent as gains made by the Curve were offset by declines in the influence of the older Pearl.
About 62.8 percent of all iPhone ad requests have been made by Americans, while the UK, Canada and other nations have represented the rest.
AdMob's results aren't directly representative of market share but do point to the proportionate frequency of both web use as well as third-party native apps with AdMob content built-in. They also support earlier NPD data that shows iPhones overtaking RAZRs in sheer US market share. [via MobileCrunch]