Jump Lab intros credit-card sized video player

Digital video card maker Jump Lab on Tuesday announced the EDG video player, which is about the size of a credit card, although thicker. The credit card size is fitting, as the EDG is meant as a promotional tool for companies, handing out the device with preloaded content to push a client company's products or services. The EDG sports a 2-inch LCD color screen and a built-in speaker, allowing companies to showcase their wares via audio, video or digital photo slideshows. EDG can pre-load the content for customers before shipping or allow them to upload or change it themselves thanks to a USB port that also charges the device's built-in battery.

Jump Lab can also customize the front plate of the EDG in addition to its content, which is password-protected and managed or updated via the Internet so only the customers can change it. Jump Lab says usage of the EDG can be tracked and measured and the card is capable of generating revenue via membership and ad fees, though it does not elaborate on how exactly. It also promises content is easily converted to load onto the EDG, although the card's capacity is not known.

In large quantities to corporate clients, Jump Lab sells the EDG at between $17.50 and $29.50, depending on the number ordered.