Printed from http://www.electronista.com

HTC buys US designers to bolster phone look

updated 08:15 am EST, Wed December 3, 2008

HTC Buys One and Co

HTC today revealed that it will buy American design house One & Company for an undisclosed amount. The move makes permanent a collaboration that started with the Touch Diamond and should see One & Company become HTC's regular designer for its smartphones in the future. Most of HTC's newest Touch series phones already draw on the US firm's influence, including the MAX 4G and Touch HD.

The buyout reflects the elevated success HTC has had with its most recent phones. The Taiwan-area phone maker has recently had to improve its shipment estimates for the Touch Diamond as well as the G1 after early sales proved better than expected.

HTC is also increasingly dependent on appealing to more design-conscious home users than its previous core of corporate users and is facing competition from similar moves by Apple and RIM, both of whom are focusing on slimmer and more aesthetically pleasing devices rather than just strict functionality.



By Electronista Staff
toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

Advertisement

Recent Reviews

Moshi iVisor AG and XT for iPad Air 2

Have you ever tried to put in a screen protector that relies on static to cling to the screen? How many bubbles and wrinkles does it h ...

Epson PowerLite Home Cinema 3500 projector

Trying to find the perfect projector for a home theater can be tricky, as there are bountiful options on the market from a large numbe ...

Thecus N2310 NAS

For every computer user, there comes a point of critical mass in data storage. When it hits, external hard drives, USB sticks and DVD ...

Advertisement

toggle

Most Commented

 
toggle

Popular News