Text Size

Apple slips 0.5% in PC share over summer

updated 11:30 am EST, Tue December 23, 2008

iSuppli on Q3 Notebooks

Despite a major shift from desktops towards notebooks in the summer, Apple slid slid significantly in its worldwide market share over the period, according to a new iSuppli study. The MacBook creator lost exactly a half percentage point of influence and dropped from 3.7 percent of the market in the spring to 3.2 percent the following season, leaving it at seventh place. Most incumbents were stable and saw HP lead world market share with 18.8 percent, or 14.9 million PCs; Dell claimed 13.9 percent, while Acer, Lenovo and Toshiba managed 12.2 percent, 7.5 percent and 4.6 percent each.

The research group doesn't explain Apple's shortfall, though the poorer performance arrived late into the lifecycle of early 2008 MacBook models. Acer, in contrast, is characterized as the fastest mover and grew 79 percent year over year helped in part by its shift towards netbooks like the Aspire One. ASUS has also moved quickly both through the use of the Eee PC line and its general focus on notebooks to claim sixth place above Apple.

iSuppli also notes that notebook shipments have allegedly topped those of desktops for the first time during a summer quarter, with 38.6 million portables just slightly edging out 38.5 million desktops. The shift is described as a virtue of "momentum" towards portables and through cost that lets many users afford these systems that couldn't before.

 
Previous Comments

Really? No Speculation?

12/23, 01:59pm reply

Wait 'til sales numbers come out for the updated notebook lines. Then we'll see if this really means anything.

danviento

Fresh-Faced Recruit

Joined: Dec 2005

+3

The DeathWatch begins...

12/23, 02:07pm reply

Apple, Inc. proudly going out of business since 1977. How long till the "media" dredge up the "beleaguered" paintbrush once again?

lkrupp

Fresh-Faced Recruit

Joined: May 2001

+3

Re: The deathwatch

12/23, 03:02pm reply

Since when is a decline of market share a proclamation that Apple is beleaguered?

Oh, and Apple at one point was beleaguered. Losing money and market share (hey, its why they brought Steve back).

Of course, you probably don't think Amiga is beleaguered either.

testudo

Fresh-Faced Recruit

Joined: Aug 2001

-3

Slid Slid?

12/23, 03:54pm reply

Oy vay.

chotty

Fresh-Faced Recruit

Joined: Jan 2003

+1

Two Words X 2

12/23, 04:10pm reply

Glossy Screens = No Thanks!

bsnoel

Fresh-Faced Recruit

Joined: Feb 2006

-5

hmmm

12/23, 06:15pm reply

A decline in Apple's market share?

Good - more Macs for me!

elroth

Fresh-Faced Recruit

Joined: Jul 2006

+1

hmmmmmmmmmm

12/23, 06:51pm reply

Way to spin it for the positive, elroth. Must be some sort of super genius.

luckyday

Fresh-Faced Recruit

Joined: Apr 2008

+2

Comment buried. Show

Foretelling the end of

12/23, 07:14pm (1 reply) reply

of Apple. This significant drop in Mac sales is undoubtedly the tip of the iceberg. Most of sort of figured Apple's grab of market share would only last temporarily. The netbooks are starting to push Apple back to negative growth rates. Well it guess it's rather fitting, very few cults ever outlive their founders.

Constable Odo

Fresh-Faced Recruit

Joined: Aug 2007

-10

Comment buried. Show

HAHAHAHAHAHAHAHAHA!!!!

12/23, 10:03pm (1 reply) reply

That feels good.

Suck it, iTards. One more..

HAHAHAHAHAHAHAHHAHHAHAHAHAHAHA

Guest

Fresh-Faced Recruit

Joined: Nov 1999

-10

HAHAHAHAHAHAHAHAHA!!!!

12/23, 10:05pm reply

That feels good.

Suck it, iTards. One more..

HAHAHAHAHAHAHAHHAHHAHAHAHAHAHA

Guest

Fresh-Faced Recruit

Joined: Nov 1999

-8

Popular News