The initial leak of the extra-thin Adamo notebook was at least partly helped out by Dell, company spokesman Bob Kaufman tells the New York Times. The official notes that the teaser art that accompanied the original rumor on UptownLife was contributed by Dell as an ad and was meant to "wake up" the PC industry and "create some buzz" around the portable, which is widely expected to show at CES next month.

Kaufman nonetheless doesn't make any confirmations of the article itself, which compared the Adamo to the MacBook Air and was pulled almost immediately after the Times' story appeared online. However, neither Dell nor UptownLife has volunteered to comment on the posting of the image and article at the same time.

Notably, a separate leak later by Engadget has since supported the originally claimed link between the notebook and competition with the MacBook Air and claims the Adamo will be marketed both as usurping the world's-thinnest title from Apple and as a luxury item.