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CEA confirms Apple-centric area at CES 2010

updated 03:25 pm EST, Sun January 11, 2009

Apple-centric area at CES

While rumors of Apple's appearance at CES 2010 continue to swirl, a new report says that the Consumer Electronics Association has confirmed plans to host a Apple-centric area at next year's annual electronics show. Despite a second report that echoed echoed Apple's move from Macworld Expo to CES, Apple has still not commented on whether it plans to participate, according to CNET News.com.

The report says that Jason Oxman of the CEA confirmed on Saturday that the group is planning on hosting a "special area at the 2010 CES to Apple-related CE manufacturers." The new area may be the final nail in the coffin for Macworld as vendors may migrate to the larger consumer-focused show in Las Vegas. Apple last week announced that it would be pulling out of Macworld Expo beginning next year because it no longer felt trade shows were an effective means of reaching its customer.

"We decided to create this special area based on discussions we've had with companies regarding 2010 show participation. We are pleased with the feedback we've received regarding this space," Oxman told the publication in an e-mail.

Acknowledging a relationship with the tight-lipped Cupertino-based company, Oxman refused to comment on whether Apple would have a presence within the area and deferred all questions to the company itself, the report said. CNET News.com reports that Apple, however, did not return calls seeking comment on reports that it will be involved.

"(Apple) is a member of the Consumer Electronics Association (CEA) and we are delighted to have a longstanding relationship with them," he told the publication.



By Electronista Staff
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Comments

  1. testudo

    Forum Regular

    Joined: Aug 2001

    +3

    Why?

    Why should they comment? It's a freakin year away. A lot can happen in a year.

  1. DougAdams

    Fresh-Faced Recruit

    Joined: Oct 2001

    +4

    Yeah, why?

    Apple may have a minor presence, just to be able to show up the competition, but I seriously doubt Apple will have new product releases in January unless its fits their timetable. That's why they got out of MWSF, remember?

  1. malax

    Fresh-Faced Recruit

    Joined: Aug 2006

    +3

    doesn't mean anything

    Smart move by the CEA to make a grab for MacWorld exhibitors. But I doubt it's because Apple has told CEA that they're coming to the CES. Apple would look pretty stupid for pulling out of their own show saying that trade shows are unnecessary only to go to a different one. MacWorld gets huge press at MacWorld; going to CES would be a step down.

  1. coffeetime

    Mac Enthusiast

    Joined: Nov 2006

    +3

    good move

    it seems like a good move. It used to be electronic stuffs are electronic stuffs and computers are computers. Now a day these two categories are fusing with each others.

  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999

    +3

    Looking forward to...

    Phil Schiller - Steve Ballmer deathmatch! Winner gets to present keynote!

    Go, Phil! Slam Monkeyboy!!

  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999

    0

    Looking forward to...

    Phil Schiller - Steve Ballmer deathmatch! Winner gets to present keynote!

    Go, Phil! Slam Monkeyboy!!

  1. ZinkDifferent

    Fresh-Faced Recruit

    Joined: Jan 2005

    +1

    Nope...


    Smart move from CEA to capitalize on the Macworld deathwatch and make a grab for Macworld vendors - but their evasive answers w/regards to Apple pretty much confirms that Apple will not exhibit -- after all, why should they?

    Sure, a lot can happen over the next year, and Apple could be releasing more consumer products (i.e. not Mac related), but they have demonstrated that they do not need tradeshows, as they have their own special events.

    All the regurgitated media talk about Apple going to CES, maybe, is just the usual grandstanding and regurgitating a rumor without so much fact checking -- chances are that someone picked up the 'Apple Centric Area' news from CEA/CES, and thus extrapolated with their usual small mind, that 'Apple Centric == Apple, Inc.


  1. testudo

    Forum Regular

    Joined: Aug 2001

    +2

    trade shows

    From the article
    Apple last week announced that it would be pulling out of Macworld Expo beginning next year because it no longer felt trade shows were an effective means of reaching its customer.

    And Zink...

    but they have demonstrated that they do not need tradeshows, as they have their own special events.

    If trade shows aren't effective in reaching their customers, special events are even worse. The 'events' are just PR shows for the press. There are no customers there.

    Of course, what Apple could be saying is "We don't think MacWorld Expo is effective...". This would give leeway to other shows.

    However, what Apple should be saying is that, in the age of the internet, there is no need to haul a boatload of personnel and product to some distant and foreign land to meet a bunch of other people who've traveled from other distant and foreign lands.

    Especially in this economy.

    They should be doing on-line special events, open to the public (man, remember when the keynotes were streamed live, not 8 hours later). Attract the world without having to leave Cupertino.

    h***, how about a 'virtual' expo. Companies will spend and make billions doing MMRPGs (or whatever they're called) but no one's doing it for business? Think of all the people who've never been to an expo due to cost and time required (plus, seriously, while it might be 'fun', how many sane people are spending a week's vacation time to go to a trade show?)

    Now that's what they should be doing.

    (Oh, I'm patenting and copywriting the entire post idea right now, so if anyone else repeats or does this, I'm suing your asses in West Texas courts!)

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