updated 12:10 pm EST, Tue January 13, 2009
iPhone share in 2013
Apple may occupy an extremely large portion of the global smartphone market if current trends continue, says Generator Research. The firm claims that by 2013 Apple may hold as much as 40 percent of the market, a figure which would necessarily come at the expense of other cellphone makers like Nokia. Although currently one of the largest smartphone producers, it is thought that Nokia may suffer most, dropping from 40 to 20 percent.
Apple's advantage is said to be its vertical integration; much as the iTunes Store was specifically engineered to support the iPod, the App Store is said to provide "advanced mobile services" that other companies simply cannot compete with. "Outsiders are rewriting the mobile industry's rulebook for how to deliver mobile services," writes Generator analyst Andrew Sheehy, "and the new rule #1 is that you need a fully-integrated service development platform that has a rich API which is open to third party developers on favourable commercial terms. Right now, Apple has the best platform and the best-looking forward roadmap."
Sheehy expects shipments of 77 million iPhones in 2013, divided between a range of models. The company will also likely open network assets for developers, says Sheehy, granting the ability to produce apps with new messaging and voice call functions.