It really goes to show you that price effective schemes will bring in new subscribers. There's absolutely no reason to pay $5 for a movie rental when $9 a month gets you UNLIMITED rentals, plus with an amazing suggestion system that doesn't require you to even leave your home!

Blockbuster is dead! Long live NETFLIX!

...$9 hardly gets you unlimited rentals. With the $9 service plan you can have 1 movie out at a time. If you take into account delivery time, even if you watch and return the movie on the same day it's received you still have a minimum 2-3 day turnaround, meaning you max out at 10-15 movies a month.

That said, it's still a screaming deal. When you throw is Watch Instantly it's a no brainer. Netflix streaming quality is top notch, right up there with ABC.com. Hulu is a distant second when it comes to streaming quality.

It really goes to show you that price effective schemes will bring in new subscribers. There's absolutely no reason to pay $5 for a movie rental when $9 a month gets you UNLIMITED rentals, plus with an amazing suggestion system that doesn't require you to even leave your home!

Blockbuster is dead! Long live NETFLIX!

They may want to take a look at if that spike coincided with making their online Instant Movie tool compatible with Macs.

for the likes of Universal to start yelping about more flexible pricing and better DRM.

:P ;)

Ya, or maybe it has something to do with the switch to Microsoft's silverlight... haha :)

Apple had better decide soon if they are going to get in the game or keeping treating AppleTV as a hobby. Their hardware is simply too limited. TiVo is a DVR that also streams movies, Xbox is a gaming machine that also streams movies, LG and Samsung have blu-ray players that also stream movies.

AppleTV's other functions, music and photos, just aren't compelling enough as a primary feature to get people to buy it and get the streaming movies as a bonus like those other devices. So Netflix uses those other devices as a trojan horse into your living room and will become the de facto standard for streaming movies.

Except it doesn't run on ppc macs or the appletv, which leaves a lot of people out. TiVo subscription is far more likely.

I can watch 8 movies a month on the $9 plan. We get the movie on Wednesday, watch it that night, return it Thursday, they send another on Friday, it arrives Saturday, Watch it Saturday, return it Monday.It helps we are about 1 hour from a main distribution facility. I don't bother ripping the movies to save. We watch them and move on.Oh, and at $4.50 a rent a DVD at Blockbuster, they can kiss my a$$.

I canceled Dish years ago and bumped my Netflix up to the 5 disk plan. At 30 bucks it's a steal, my wife and I got plenty of content to watch at any given time. Watch now was icing on the cake (I've got 2 Roku boxes, and an Xbox hooked in now).

Netflix has very affordable pricing I don't care what anyone says. For the price of a DVD I can watch dozens of DVD's a month, and not be a slave to the Sat/Cable companies, paying for garbage I don't want. I used to watch stuff I didn't even care to watch just to feel like I was getting my worth. Since I canceled it's what I want when I want.