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Analyst: Kindle sales surpass 500K in '08

updated 06:30 pm EST, Tue February 3, 2009

Kndles sales pass 500K

Amazon may have sold 500,000 Kindle devices before selling out during the holidays, blowing past an earlier estimate of 378,000 units, according to Citi analyst Mark Mahaney. Although the company has not yet disclosed the exact number of units shipped, the integrated EVDO antenna in each Kindle has provided an alternative gauge. Sprint's financial filings indicate third-quarter distribution of 210,000 "certain wholesale devices" that were activated by wholesale partners prior to being sold to end consumers.

The device was nicknamed the "iPod of reading" when Amazon first released it onto the market. If the sales estimates are accurate, the devices could be showing early strength that rivals the original iPods. In comparison, Apple sold less than 400,000 media players through the first full year of availability.

The company currently offers roughly 230,000 titles for the Kindle, which sold out shortly after an endorsement by Oprah Winfrey. Rumors suggest that an updated version is ready to be released as early as next week.



By Electronista Staff
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Comments

  1. Guest

    Fresh-Faced Recruit

    Joined: Nov 1999

    +1

    stupid

    The only one using the nickname "iPod of reading" is Amazon itself....

  1. Rolando_jose

    Fresh-Faced Recruit

    Joined: Jan 2006

    0

    I would like one

    But lets see the price and the books that get released for it.

  1. Rolando_jose

    Fresh-Faced Recruit

    Joined: Jan 2006

    0

    I would like one

    But lets see the price and the books that get released for it.

  1. PookJP

    Mac Enthusiast

    Joined: Jan 2001

    +1

    That...

    When you hear that Apple sold 22,000,000 iPods last quarter, "over 500,000" Kindles fails to raise eyebrows.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0

    Re: That...

    Um, they are two completely different devices. Do you find that Apple's sales of 2 million macs boring because they sold 22 million ipods? Maybe we should be unimpressed with 3 million iPhones (or whatever it is) because Apple sold 80 million ipods for the year.

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